Not Your Average Space: Consider a 3D Office for Your SDRs

Written by Zack Kampf

Zack Kampf is a current student at NYU’s Interactive Telecommunications program as well as a part time campaign manager for The Selling Factory. He started as a Sales Development Intern at TSF in the winter of 2018 while he was pursuing his undergraduate degree from the University of Florida. Zack’s ability to solve problems in creative and innovative ways is what drives him to create digital and physical experiences for TSF and beyond.

Photo by Content Pixie from Pexels

What Are the Challenges of Zoom and Other 2D Programs

In the past year, platforms such as Zoom, Google Meets, and Slack have exponentially served remote sales teams and their processes. Sales development representatives face several challenges when working a remote sales job. Whether it’s trying to understand non-verbal communication with a client or frantically shushing a barking dog during the meeting, sales development representatives (SDR) have no choice but to adapt to the new remote environment.

Navigating a remote sales job has allowed SDRs to become more efficient, minimizing the time required for traveling and interacting on topics outside of work. But maybe those small, informal interactions that tend to happen during face-to-face communication is what we really need to hold each other accountable and stay disciplined on a sales team.

Global Sales & Success Enablement Manager at Continu, Bradford Jordan claims, “The majority of learning tools on the market are not built for sales and actually fall apart when used for sales audiences. Having separate tooling for L&D and Sales implicitly and explicitly creates a divide.” Sales development representatives are lacking a way to connect with their own sales team that enhances their work and incentivizes a welcoming and fun environment. 

In a year when friends and co-workers have been relegated to small squares on a screen, how do we even attempt to recreate those special team interactions that keep us fueled?

What Is a Virtual Reality (VR) Sales Office

While the pandemic has caused a boom in online social spaces that attempt to replicate in-person interactions, especially for the purposes of replicating the in-person office environment, not all technologies are created equal. When managing a remote sales team, CEO of Sales Readiness Group, Norman Behar shares that, it is just as important (if not more) to focus on your teams’ underlying behavior to drive results as it is to focus on the results themselves. 

Offices are spaces that tend to have a lot of activity going on at a given time. There’s a lot of people talking in groups, both big and small. Zoom and other video conferencing applications are great for replicating the big group conversations such as training, but not so great at replicating the one-on-one conversations that happen on the way to the break room. 

To offset these challenges, it is essential to provide a 3D space where users can interact with others inside their web browser. Platforms that provide this experience, such as Mozilla Hubs, Topia, and countless others, have seen dramatic rises in their user counts over the past year. 

Mozilla Hubs allows you to create a VR experience in which users can choose an avatar, roam around, and interact with others in a virtual office space. These platforms come close to replicating the in-person office environment thanks to several substantial features, such as spatial audio.

How to Add Value to Your Remote Sales Team with VR Office

Spatial audio sometimes referred to as 3D audio is the use of virtual sound sources to replicate the phenomenon of sounds coming from certain directions. Thanks to spatial audio, co-workers can “walk” past each other in virtual hallways and have those little side conversations that would regularly take place in the office. This substantial feature has contributed to the recent success of these platforms during the pandemic.

Additional features such as sharing screens on a wall, breakout rooms for additional training, and webcams feeds allow managers to sustain the training effectiveness of video conferencing, while also better connecting with their SDRs in a VR office environment. From a managerial perspective, the VR office space is an incredible tool to lead your sales team, as it simulates a more genuine interaction compared to solely video conferencing.

The opportunity to have moments of one on one learning is severely limited in traditional video conferencing. With remote sales jobs here to stay for who knows how long, a VR office can provide a welcoming and fun space for SDRs to give and receive feedback and engage in ways that are not always work-focused. This refreshing experience can allow sales teams to get ever so close to recreating those special, in-between moments.

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.

Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.

Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.