8 Tips For Resume Optimization

Written by Victoria Bible

Victoria is a marketing intern at The Selling Factory and a sophomore at the University of Florida pursuing a bachelor’s degree in business administration. She is passionate about mass communications in business and having a positive outlook on life.

The resume – yay or nay?

Ah… the dreaded resume. You either love it or hate it. I am one of those people that LOVES updating my resume. However, my friends in other majors know little about resumes and despise writing them. 

Fortunately, this doesn’t have to be the case! Recruiters look at your resume for 6-8 seconds (I know, so sad), so a concise resume is  essential.  

Here are 8 tips for resume optimization to help you get that interview you deserve.

Have your template reflect the industry

The resume template you have should reflect the tone of your industry. Keep your resume simple. Use a professional font (I like EB Garamond), black text, italics, and bold text to highlight positions and companies. However, if you’re applying for a creative position, like advertising or graphic design, use a creative or colorful template (I recommend ‘Canva’). However, don’t overdo it. When it comes to a resume, it is better to fit in rather than stand out.

Relevance vs. chronological format

Most people have their resumes formatted in chronological order, but that’s not necessary anymore. After listing education first, recruiters recommend formatting your experiences by relevance. Have the most important information at the top of your resume, regardless of date. You want the first experience to really shine and show the recruiter you’re the best fit for the role.

Include contact information 

Drop your number 😉 – as well as email and LinkedIn. Include your contact information at the top of your resume, such as your name, phone number, and a professional email (not vickymickeymouse@gmail.com). Double check your work, you don’t want to forget this information when applying for your dream role. Also, include a link to your LinkedIn page at the top. Make sure your LinkedIn page matches your resume; keep both up to date and aligned with each other.

Tailor your resume

When applying for a specific position, make sure to read the job description and note the skills and responsibilities listed. Implement these into your resume. For instance, if a job posting mentions “working in a team” or “reviewing financial reports,” list teamwork and analytical skills in your bullet points.  Highlight how the skills learned from your past experiences connect to the skills they are seeking.

Have active resume bullets

The bullets under each position on your resume are essential – they can make or break it. It is recommended you have between 3 to 5 bullets for each position. Make them concise, preferably each one sentence and one line long. 

Start each of your bullets with past-tense, active language or power words, like “managed,” “coordinated,” “led,” “organized,” etc. Quantify your results too; numbers jump out at recruiters more than a bunch of words. Replace general terms like “several,” “team,” or “children” with a specific number for each.

Example of a good bullet: “Coordinated a team of 10 in the planning and budgeting of KPMG’s annual company retreat, strengthening internal relations and strategic planning skills.”

Make any experience relevant – even that cashier job

Many college students don’t have work experience relevant for their industry, and that’s okay! You can make any experience relevant with *transferable skills*. Think about the “irrelevant” job you had and the skills learned from that position. I’m sure the skills learned from that position include organization, time management, working under pressure, customer service, etc. 

As an example, you were a cashier at a fast food restaurant. Did you just “work the cash register and talk to customers” all day? NO! You “Served 100+ customers daily while improving customer satisfaction and time management skills.” Also, “Trained five new cashiers to the franchise, strengthening leadership and organizational skills.” 

Show off extra skills in “Additional Information”

At the bottom of your resume, include an “Additional Information” section to show off (you guessed it)… additional information to brag about you! In one line each, you could mention your key skills, certifications, membership in other organizations, scholarships or awards earned, and/or language skills.

Grammar and spell check + file name

Double check your work – grammar and spell check, as well as the file name check. Once you’ve finally finished your resume, make sure to read through as if you’re the recruiter seeing it for the first time. In addition, double check your work by copying your resume into a Word document or email. Microsoft may identify errors that Google didn’t. Also, make sure your formatting is consistent throughout your document, like headings and bold text.

Lastly, convert your resume into PDF format so that it is compatible with all recruiters and their programs. Also, name the file in relation to you, like “FirstLast-Resume.pdf.” Don’t do “Victoria Resume draft 1 for XYZ.pdf.”

Honorable mentions – speed round style

If resumes are really new to you, follow these tips for resume optimization – speed round style. Make sure your resume is only one page long. If it’s cramped, adjust the page margins to 0.5-1 inches. After your freshman year in college, don’t include high school education or involvement, except for a job or volunteering. Only include your GPA if it’s above a 3.2. Lastly, don’t add any pictures of you, like a headshot.

The importance of your resume

If you implement these tips for resume optimization, say goodbye to the dreaded resume and hello to the perfect resume that  shows off you.

Remember, your university has great resources for resume prep. At UF, make an appointment with your school’s advisor or the Career Connections Center in the Reitz Union. They are experts at resumes and can help look over yours and perfect it.

Although resumes can be daunting, once you build a solid draft the first time, it’s easy to update it in the future. Don’t forget the main purpose of this document – getting you that interview. A great resume is one step closer to your dream career!

Good luck!

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.


Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.


Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!


Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.


Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.


Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.


Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.


Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.


Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!


Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!


Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.


Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led Slingshotfund.org to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.


Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.