Announcing New TSF Website: The Importance of User Experience

Written by Sue-Ming Frauenhofer

Sue-Ming is a double gator graduate (B.S., Psychology and M.S., Management) and the marketing manager at The Selling Factory. Through her creative and methodical vision, she engages both students and entrepreneurs to help them find their version of success.

They say the customer’s always right, but what if they just need a little guidance? The Selling Factory is excited to announce the launch of our freshly designed website. Visit to get a feel for our new look! We rebranded our website for the purpose of creating a seamless user experience (UX) for visitors to easily locate the information they need.

Before our website re-design, the information prospective clients and students needed about fractional sales and SDRs from our website either wasn’t easily accessible or it didn’t paint a clear picture of what we do. The site was also confusing to navigate for some users. Overall, our site needed to be rebuilt using credible user experience research that addressed these shortcomings. 

Going forward, our team is now focused on maintaining a user experience designed for small and medium-sized businesses as well as individuals who don’t have the time or expertise to source prospects and generate website leads through capable gatekeepers.


What is a user experience? Why does it matter? Well: a user experience refers to how a person feels when interacting with a given system. For a UX designer, this can relate to a website, mobile app, software, and any other form of human-to-device contact.

UX designers primarily focus on usability, creative design, navigation, and impression. It’s about creating a user-centric design that enables efficient interaction.


The sales process has taught us that we have to listen to our audience’s needs and communicate a solution that adds value to their lives. The same can be said through the lens of user experience researchers. Success in both sales and UX design is found by listening to our community and serving people through a seamless journey. Both processes require a great deal of empathy, active listening, and a sprinkle of great storytelling.

Example: The Selling Factory

A coherent UX helps generate more leads and allows businesses to quickly assess whether our model is a good fit for their needs. Our website features a fresh look and new content to help businesses better understand our value proposition. Additionally, it provides more information on the benefits of hiring an outsourced sales team versus full-time employees.

The UX design allows visitors to navigate more intuitively while they learn about our team and what we do. Users now have better access to our services, job applications, social media links, case studies, and blogs, all of which are resources that enhance the general UX of any website.


Businesses should heavily consider their UX design, as it’s ultimately what engages a customer with your product or service online. After all, the positive experiences associated with your product or service is what keeps customers coming back. 

The best website user experience looks and feels different for every business and person. You cannot assume what a user wants if you only build it from your perspective. Instead, what allows for a great user experience is equally-great user experience research that reveals what resonates with your audience.

Pay attention! Get close to your users or hire user experience researchers, watch them interact with your design and assess what they need. Solving problems through improving user experience helps you identify a customer’s pain points so that you can cater a solution. The result will pay for itself!

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.

Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.

Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.