They say the customer’s always right, but what if they just need a little guidance? The Selling Factory is excited to announce the launch of our freshly designed website. Visit TheSellingFactory.com to get a feel for our new look! We rebranded our website for the purpose of creating a seamless user experience (UX) for visitors to easily locate the information they need.
Before our website re-design, the information prospective clients and students needed about fractional sales and SDRs from our website either wasn’t easily accessible or it didn’t paint a clear picture of what we do. The site was also confusing to navigate for some users. Overall, our site needed to be rebuilt using credible user experience research that addressed these shortcomings.
Going forward, our team is now focused on maintaining a user experience designed for small and medium-sized businesses as well as individuals who don’t have the time or expertise to source prospects and generate website leads through capable gatekeepers.
WHAT IS A USER EXPERIENCE?
What is a user experience? Why does it matter? Well: a user experience refers to how a person feels when interacting with a given system. For a UX designer, this can relate to a website, mobile app, software, and any other form of human-to-device contact.
UX designers primarily focus on usability, creative design, navigation, and impression. It’s about creating a user-centric design that enables efficient interaction.
WHAT DOES USER EXPERIENCE AND SALES HAVE IN COMMON?
The sales process has taught us that we have to listen to our audience’s needs and communicate a solution that adds value to their lives. The same can be said through the lens of user experience researchers. Success in both sales and UX design is found by listening to our community and serving people through a seamless journey. Both processes require a great deal of empathy, active listening, and a sprinkle of great storytelling.
Example: The Selling Factory
A coherent UX helps generate more leads and allows businesses to quickly assess whether our model is a good fit for their needs. Our website features a fresh look and new content to help businesses better understand our value proposition. Additionally, it provides more information on the benefits of hiring an outsourced sales team versus full-time employees.
The UX design allows visitors to navigate more intuitively while they learn about our team and what we do. Users now have better access to our services, job applications, social media links, case studies, and blogs, all of which are resources that enhance the general UX of any website.
WHY IS UX IMPORTANT FOR BUSINESS?
Businesses should heavily consider their UX design, as it’s ultimately what engages a customer with your product or service online. After all, the positive experiences associated with your product or service is what keeps customers coming back.
The best website user experience looks and feels different for every business and person. You cannot assume what a user wants if you only build it from your perspective. Instead, what allows for a great user experience is equally-great user experience research that reveals what resonates with your audience.
Pay attention! Get close to your users or hire user experience researchers, watch them interact with your design and assess what they need. Solving problems through improving user experience helps you identify a customer’s pain points so that you can cater a solution. The result will pay for itself!
