A new crop of college graduates will enter the sales profession over the next few months. While companies are excited about the new hires, sales managers often stress about the cost of employee turnover with this new cohort.
Why? The rate of employee turnover among recent grads is high and minimizing this turnover can be vital for the success of a business.
Having an onboarding plan is key: new hires, especially recent college graduates, are willing to learn yet have minimal (if any) experience. Additionally, they want to know that you care about their success.
One way to highlight your commitment to a sales teams’ development is providing tools, beyond training, for new sales development representatives and sales associates to improve their skills, gain confidence, and increase their overall effectiveness.
Encouraging your sales teams to subscribe to the best sales blogs provides a meaningful way to enrich your team, their performance, and their growth. Factoring this supplemental material into your calculation for employee turnover may make a world of difference: your employees will feel more assured in their skillset, and you’ll reap the benefits of a more efficient team.
So: here are five blogs on sales that can strengthen your sales teams and show how much you care for their success.
1. The Selling Factory Blog
Best for: Brand New to Sales
Starting Blog: Mindfulness Tips for Sales Teams
The Selling Factory trains top college students in sales functions for B2B companies. This blog is a valuable resource for those seeking a better understanding of sales—its value, impact, and worth.
Written by college students who spend 12–15 hours a week working as sales development representatives, The Selling Factory blog offers viewpoints cultivated from the hands-on experience of peers navigating their start, challenges, and sales experience.
Best for: Distinguishing Oneself in the Market
Starting Blog: Why Effective Sales Prospecting Requires Specificity
Heather R. Morgan, the founder of SalesFolk, brings a refreshing and modern twist to traditional sales philosophy. Her career path—from economist, writer, head of a tech startup’s business development team, to SalesFolk—provides a worthwhile foundation for any beginning sales representative.
Her blog offers a different perspective on prospecting, emailing, and benchmarking, and is worthwhile for anyone looking to separate themselves in a saturated field.
3. Sales Hacker
Best for: Community of Sales Professionals
Starting Blog: The Definitive Guide to Sales Prospecting with Proven Outreach Methods
SalesHacker is an online sales community. With discussions, articles, podcasts, and much more, it’s an all-inclusive and valuable resource for new sales professionals.
While it may seem overwhelming to navigate at first, especially for those new to the profession, SalesHacker’s tools can enhance training, provide useful tips, and help readers find support from industry experts.
Subscribers simply need to create an account to access the information, which largely comes from mid-level managers and leaders in the field of sales.
4. The Ambition Blog
Best for: Sales Coaching
Starting Blog: Accountability in the Workplace 101
Ambition is a SaaS company offering products to better track performance, gamification, and more. The lighthearted tone is immediately on display in the Ambition Blog, with its bot asking whether it can tell you a joke.
The blog delves into the general business of sales to help develop teams in addition to offering success stories from industry leaders. The foundation Ambition can provide is especially worthwhile for new sales professionals trying to understand the why’s, how’s, and what’s of sales coaching from a sales leaders’ point of view.
Best for: All-in-One Marketing, Sales, Service
Starting Blog: Why Business Acumen Is Key to Sales Success (and How to Get It)
HubSpot is a leader in supporting the integration of marketing, sales, and customer service.
With a robust library of blogs dedicated to each area, new sales professionals can learn the steps of attracting, educating, and delighting customers.
HubSpot offers easy-to-use templates for everything and their Academy, which provides certifications to enhance one’s knowledge in all aspects of the customer acquisition and retention process, is a must-have for any sales professional.