With the need for its services so great, Vet Comp & Pen had a backlog of Veterans, who initially raised their hands, but did not follow through with the qualification and onboarding process.
The Selling Factory built a 30 person outreach team to support Vet Comp & Pen. The Selling Factory’s assignment was to call on thousands of assigned Veteran prospects in a 4-month period, guiding veterans through a sales qualifier survey form. Success was defined as surveys completed and the subsequent warm transfer of qualified Veteran contacts to Vet Comp & Pen specialists. By building out these processes and managing them, Vet Comp & Pen was able to focus on the higher-level sales and customer support services to grow their business at a more rapid rate.
Utilizing an HCI Clicker Dialer program, we sought to make up to 10 call attempts per veteran prospect and to dial through a large database of assigned Veteran contacts weekly. With many Veterans having experienced some of the most extreme hardships one can imagine, providing a team with a high level of empathy was required to manage the effectiveness of the call all while ensuring call duration was efficient.
Research and build B2B prospecting lists
Manually qualify leads through CRM platforms
Inbound and outbound call campaigns
Set sales meetings and appointments
“We tasked The Selling Factory to develop a program to maximize our veteran prospects list’s potential, and we are very happy with the results. The TSF SDR team of university students drove an 8 times return on our investment. Beyond the revenue growth, the TSF management team was always engaged and readily available, making this an excellent partnership.” – Brendan George, Senior Sales Manager at Vet Comp & Pen