What Makes College Students a Valuable SDR Team
Written by Emily Weingarten
Emily Weingarten is a fourth-year combined degree student earning her Bachelor’s in Business Management and Master’s in International Business by May 2021. She has been working for The Selling Factory for over two years working on a variety of campaigns and projects. After graduation, Emily accepted a full-time position at Chewy as a Category Analyst at their headquarters in Dania Beach, FL.
In sales, one of the most important aspects is the salesperson’s passion and energy when projecting themselves to clients. Clients appreciate when the sales representative acknowledges their valuable time and feels excited to meet their needs. As a sales development representative (SDR) and student myself, I associate passion with college students. From the cheers in the football stadiums to their determination for growth, these twenty-year-olds are equipped with the transferable skills necessary to build a successful SDR team.
In my past two years of working at The Selling Factory, I have witnessed firsthand the value of hiring college students to form an outsourced sales team. College students are very competitive; they are continuously seeking ways to go above and beyond. In the pre-COVID era, the office was always bustling with students making calls and doing research. They also asked many questions as it is ingrained to be curious as they have been taught in school. These characteristics lead college students to exceed goals and analyze areas of improvement. Even in virtual selling, the students continue to support each other by discussing innovative ideas and giving feedback on projects that they are working on with other companies. These students are coachable and intrinsically motivated to grow, which are central to sales acceleration.
Another value of having college students on an outsourced sales team is their excitement for and adaptability to collaborating with a wide array of industries. As part of the SDR team at The Selling Factory, I have contributed to a variety of campaigns in event-planning, insurance, and flooring companies. Working on different projects all the time makes me look forward to cooperating with these companies. Also, students usually spend 12 hours per week or 2-3 hours a day on these projects, which means that they can maintain their stamina to put their best effort without having to lose steam. Companies can benefit from having four students work the equivalent amount of work that one full-time salesperson would typically do in a day. The fresh rotation of students drives clear results and keeps the energy alive while being cost-effective.
Rather than pondering on any internal issues that may be stunting growth, companies should look into college students for human resources. Not only is this option cost-effective, but it also presents an opportunity to give back and mentor young professionals. The students recognize the value of work experience, which means that they open to learn and grow. Companies can also utilize internship programs to evaluate potential candidates for full-time positions. Hiring students will require much less training, especially if they have previously worked in the same company. Additionally, it is very likely that the students have gained professional experience while attending school; they are equipped with appropriate knowledge and skills for the job.
As a college student who also worked in an SDR team, I have seen the advantages of having college students on an outsourced sales team. I am also incredibly thankful for the opportunity to carry out high-level work and increase my technical, professional, and personal skillset. Like myself, many college students have a lot of growth potential in an outsourced sales team and see a competitive advantage for companies that follow this path.