The Selling Factory

Written by Alexis Caporusso

Alexis studies marketing at the University of Florida and works as a Sales Development Representative at The Selling Factory. Upon graduation, she hopes to leverage her determination for learning and developing relationships to pursue a career in market research. She is one who loves weird fun facts and the color yellow. If she’s around, you’ll either hear Maverick City or a podcast playing.

Working from home is undeniably convenient. We are more likely to have our own bathrooms, nice quiet surroundings, routine stability, and no one to tell us what to do. All of these are the reasons why many people would prefer to work from home rather than go into an office.

It seems that, on the surface, working from home is all good. However, working from home can have some negative consequences that are not fully understood. The quality of our work is directly related to our success—but there are many things outside of our work environment that can negatively affect the quality of our work. There are also many things outside of our working environment that can positively influence the quality of our work.

1. Building Community

The office is a place for culture, community and collaboration.  Being in person allows for you to experience the culture, people and teamwork that thrives in the workplace.  Personally, after being hired at The Selling Factory, I dreaded going into the office. Working from the comfort of my own home sounded so much better. I still trudged into the office on my first day and I loved it! I got to see my coworkers’ smiling faces, hear about their weekends and it was so easy to ask questions when I needed help. Not only did I enjoy seeing all my colleagues, I was immersed into The Selling Factory culture within the office.  Research shows that culture is evident in the way employees dress, their hours, and the office vibes. Being in person you experience the culture, and become the lifeblood of the company.  A company thrives when their employees embody company culture, together you are greater than one in a home office. 

Being a part of the community increases your productivity.  This is due to your comfortability in an office where you feel welcomed and represented.  This boosts goal achievement within the shared space.  I know I enjoy sharing and celebrating goals as a company, or individual goals that have been met.  

2. Making Connections

When working from the home, you interact with far fewer fellow employees than when in the office.  If I continued working from home, I would have never made friends with our front desk security guards Will & Fred.  I also would miss out on hearing about my colleagues lives, as they work in a different department and I don’t see them unless I’m in the office.  These little interactions throughout your day at the office, allow for relationships beyond your department, as you only connect with those necessary to getting your job done remotely.  These little conversations may seem like nothing at the moment, they could be the reason you start a great friendship, or how you get your next promotion. 

The few times I work from home, I feel isolated and a little lonely as I only interact with the people necessary to get my job done.  There’s no place for me to connect with the people I sit next to in the office.  There is no room for collaboration, community or heightened productivity.  It is so much easier to roll your chair over to a peer’s desk and work together on troubleshooting an issue, than to schedule a zoom call with them.  

3. Separating Work from Relaxation

The lines between your personal and professional lives start to blur when working from the home office.  You can quickly respond to those after hour emails, because your computer is only a room away.  Rolling out of bed into that meeting is now second nature.  As these lines start to blur, you can find yourself working later hours than what you did in the office.  It may even feel like you cannot escape work as it has bled into your home life.  Unhealthy work life balance increases stress levels, which can eventually lead to burnout if the stress is never managed. 

By going back into the office, you can maintain a healthier balance.  I’m my experience, the office is my dedicated workspace, completely separate from home where I relax. This allows for me to fill my hours in the office with productive work.  I also feel the urge to be more productive in the office as I see others working and completing their duties.  Once I walk out of the office I know that is my leisure time, they no longer bleed together. Now when I get home, that is my time and I don’t let work interfere with it.  With this healthier balance you can enjoy decreased stress levels along with a work free personal life. 

It’s Worth the Commute

Though many people are opting for remote work arrangements, this doesn’t mean you have to give up the benefits of seeing other people in person. The benefits of working face-to-face are often overlooked. Whether it’s learning new tricks from your coworkers, taking a walk outside for some fresh air, or simply having the chance to interact with customers, there are many perks to regularly seeing other people in your office. 

We all need that little extra push to stay motivated and engaged in our work day, and the following list of reasons to go back to work in person will help you understand why. Going back into the workplace means we can gain access to an energizing environment that is filled with people who share the same goals, boosting our work day performance and how we connect with our environment.

Go back into the office, it’s worth the commute.

Kira Baker

Campaign Manager

Kira recently graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

Josiah Blakemore

Campaign Manager

Josiah has over 8 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she led a psychology research lab on goal achievement and life satisfaction and took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. Through her creative and methodical vision, she engages both students and entrepreneurs to help them find their version of success.

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.