For over 40 years, Domino North America (Domino) has been a leader in large-scale coding, printing, and labeling for product manufacturers and consumer packaged goods companies worldwide.
Domino relied heavily on its inbound strategy. They needed to diversify their lead channels by expanding its market and increasing the number of Sales Qualified Leads (SQLs). Complementing its inbound strategy, Domino launched an outbound campaign to achieve more SQLs at their allocated cost per SQL.
The Selling Factory’s (TSF) main objective was to qualify prospects that had canning or bottling operations. Also, TSF aimed to provide at least 20 Sales Ready Leads (SRLs) per month.
Domino recognized that their inkjet coders would be valuable to breweries for marking dates and batch codes on beverages. Seeking to grow in the brewery market, they hired The Selling Factory to launch a team to engage in an outreach campaign. First, The Selling Factory built a list of 5,000 breweries across the United States. Next, TSF created the calling and email scripts. Then, TSF launched outreach calls to these breweries in early September 2021. The call focused on inquiring about the canning and bottling operations at breweries and generated interest in Domino’s solutions.
Outline Project Specifications
Go Through 3-Step Script Builder
Identify Talented Students
Coach Team for Performance
Deploy Team on Outbound Calls
“Using an outsource team for outbound calling was brand new for us. In one month, TSF’s transparent and adaptable leadership turned this into a major success qualifying over $130,000 in sales pipeline. I highly recommend The Selling Factory for companies new to or tired of current outsourcing options.” Nikki Johnson, Director of Marketing, Domino
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