Case Study
ROUS
ROUS designs luxury hardware for cabinets and drawers. Their high-quality products, which are made in the USA, are trendy and functional offering homeowners an unforgettable touch to a home.
Challenge
Historically, ROUS has been a direct-to-consumer company. They sought to move to the business-to-business space by offering product samples to potential dealers. To make the necessary sample calls and follow ups, they debated on whether to hire internally or outsource to a trusted provider. To best represent their luxury brand, they wanted to find a solution that would ensure quality talent, strong English communication skills, and American cultural context. After looking at multiple options, they chose The Selling Factory to accomplish and manage this project.
Goals
- Reach out to interior design and hardware companies to generate interest in receiving a product sample
- Follow up with those that receive a sample send to become a dealer and purchase product
Solution
Working with ROUS, we developed a script to reach out to companies offering them product samples of the ROUS product line. We built a team for 120 hours per month to carry out these calls.
We manage the pipeline of sample sends to convert potential dealers to agree to receive a sample. Additionally, we follow up in a timely manner after a sent sample to encourage them to become licensed dealers.
Outline Project Specifications
Identify Talented Students
Engage in
Phone Outreach
Send Sample to Interested Prospects
Follow Up to Drive Business
Results
- Made 4,800 call attempts to prospective dealers
- Caused 420 requests to ship samples
- Yielded 235 requests for more information
- Resulted in 310 qualified leads working through the buying process
Testimonial
I engaged The Selling Factory at the beginning of 2023 to spearhead the development of our B2B sales funnel. In four months they have developed a pipeline of over 300 quality leads that we are actively moving through the various sales stages for our wholesale business. I consider TSF an extension of my business and look forward to continuing the partnership as we collectively work to scale-up my manufacturing and e-commerce business.
