Curating Your Cash Flow: How to Increase Sales

Written by Adam Grossman

An ordained rabbi, who has founded multiple ventures focused on workforce development, he is a cofounder and the Chief Development Officer at The Selling Factory.

Did you know that more than fifty percent of all sales leaders have implemented a new sales process in the past four months?

Even if you feel like you have tried every trick in the book to increase sales, it is important to embrace innovative and dynamic strategies for curating your cash flow.

But this is not always enough. You also need to know about the top strategies that work. Since it can be so challenging to know how to do this, we have written a guide to help you out.

Keep reading if you want to find out more about how to increase sales for your business.

Create Value Bundles

If you are looking to implement a smart strategy for increasing sales, it is a great idea to start creating value bundles. It is easy to put together bundles of products or services that are related to your core offerings.

Not only will you be offering your customers a great deal. You will also be able to increase your business cash flow.

For example, if you are the VP of sales of a company that sells beauty care products, you can create a bundle that includes shampoos, lotions, and perfumes.

When you offer this bundle at a discount, you will attract new customers and make more sales.

On top of this, you will increase customer loyalty. Your clients will know that they get great value when they purchase your products and services.

Make Your Prices More Competitive

If you want to increase sales, it is a great idea to make sure that your prices are as competitive. This will give you the chance to stand out from your competitors and increase your revenue.

But avoid reducing the quality of your products and services if you choose to lower your prices. This has the potential to discourage customers from doing business with you.

Create Strategic Partnerships

You can create a win-win situation with aligned businesses by creating strategic partnerships.

For example, if you are the head of sales of a travel company, you could partner with a travel apparel company and offer a discount to people who book trips with your company who have also bought clothing from the company that you’re partnering with.

Figure Out Your Value Proposition

A value proposition describes why your ideal customer would purchase your products or services. All that you need to do to uncover yours is to survey your customers.

Take the time to figure out why they prefer to do business with your company instead of with your competitors.

You’ll also need to find clarity about what kinds of problems you are able to solve that other businesses are not able to solve.

After you’ve figured out your value proposition, post it everywhere. This includes your social media bios, on your webpage, and within your online store’s product descriptions.

Assume the Sale

If you want to start closing more sales, it is helpful to assume that your potential customers have already decided to purchase your products or services.

There are a few reasons why this strategy works.

In most cases, the prospect has already done plenty of research on your business and what you are selling. This means that they might have already decided that they are going to buy.

Additionally, it will become easier for you to build a relationship with your potential customer if you show that you are confident.

Share Customer Reviews

Reach out to your most loyal customers and ask them to write reviews for your business on platforms such as Google Business, Yelp, and TrustPilot.

After people start to leave positive reviews, you can share them on your social media channels. This is an effective strategy for attracting more customers and driving revenue.

Overcome Objections in Sales

Try your best to see objections as opportunities to convince potential customers that they need your products or services. In many cases, objections mean that buyers are engaged.

It also means that they are considering your business proposal.

For example, if somebody remarks that your products are too expensive, they should continue the conversation instead of assuming that you have lost a sale.

This will give you the chance to show them that your products and services are worth the investment.

If you are the Head of Sales at your company, take the time to remind your sales reps about how and why sales builds resilience. This will encourage your employees to never give up when they are attempting to make sales.

Understand What Motivates Your Customers

Take the time to figure out what motivates your customers. What are their needs, challenges, and fears?

Regardless of whether you hire or outsource your sales professional, this will increase sales if the members of your sales team take the time to meet their needs.

When you learn about your customers, you will also be helping them to move farther down the sales funnel.

Focus on understanding the needs of your customers and solving these needs. It can also be helpful to survey your customers from time to time to figure out their core needs. 

How to Increase Sales

If you have been wondering how to increase sales, keep in mind how helpful it is to understand your value proposition, assume the sale, and share customer reviews.

If you want to increase sales, The Selling Factory can help you by managing all of your business’s coaching, hiring, and managing sales professionals. Don’t hesitate to contact us once you are ready to get started.

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.

Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.

Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.