Case Study


Advancing businesses forward for over 20 years, Frankel: is a marketing agency and more. Their team has a deep and diverse skill set in marketing, digital, media, communications and design – as well as business strategy – so their clients can have faith they will get a business solution rather than just an ad campaign.


Frankel: sought a turnkey calling team to strengthen client campaigns. They needed a trusted partner to quickly spin up teams of outbound callers. By aligning these teams with their multi-channel client strategy, they would bolster campaign outcomes for their customers.


Working on multiple campaigns with Frankel:, two examples include the following goals: 

Client #1: Florida Based Medical Practice

Frankel designed a marketing campaign including an email outreach effort, texting services, a standard mail campaign, and mass market television advertising. To support these tactics, they brought in The Selling Factory to manage a phone outreach effort to connect with over 5,000 clients regarding Open Enrollment options for the coming year.

Client #2: Custodial Service Provider for Registered
Investment Advisors

Frankel structured a marketing campaign around a high end mailer that included video in addition to a paired email outreach effort. To support these tactics, they brought in The Selling Factory to manage a phone outreach effort to connect with over 7,000 contacts working at roughly 2,400 companies regarding information on custodial transitions due to large corporation mergers.


The Selling Factory built teams of part time fractional workers that were launched in a timely fashion to support Frankel’s needs for multiple client types.

Outline Project

Identify Talented Students

Manage Team for Outcomes

Deploy Team on Inbound Calls


Client #1: Florida Based Medical Practice

  • Over the course of an 8 week period, we were able to make nearly 6,703 calls to drive engagement and to educate the clients 
  • Spoke with over 2,325 clients
  • 200 took immediate action to review Open Enrollment options

Client #2: Custodial Service Provider for Registered Investment Advisors

  • Made 7,376 calls to support the overall marketing program and to drive interest and engagement
  • Connected with and communicated the program to 1,881 prospects
  • 409 prospects opted in for continued engagement
  • Updated contact information for 609 prospects


We have partnered with The Selling Factory on campaigns for several different clients, and we have had a wonderful experience every time. Their team is friendly, skilled, easy to work with, and, most of all, effective. Without question, our clients have been able to generate a greater ROI because we included outbound call efforts in our campaigns.  It’s been so nice to add The Selling Factory as another tool in our agency’s war chest of tactics.

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Ashleigh Flanders, PH.D.

Vice President, Frankel:

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.

Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.

Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.