Case Study
Frankel:
Advancing businesses forward for over 20 years, Frankel: is a marketing agency and more. Their team has a deep and diverse skill set in marketing, digital, media, communications and design – as well as business strategy – so their clients can have faith they will get a business solution rather than just an ad campaign.
Challenge
Frankel: sought a turnkey calling team to strengthen client campaigns. They needed a trusted partner to quickly spin up teams of outbound callers. By aligning these teams with their multi-channel client strategy, they would bolster campaign outcomes for their customers.
Goal
Working on multiple campaigns with Frankel:, two examples include the following goals:
Client #1: Florida Based Medical Practice
Frankel designed a marketing campaign including an email outreach effort, texting services, a standard mail campaign, and mass market television advertising. To support these tactics, they brought in The Selling Factory to manage a phone outreach effort to connect with over 5,000 clients regarding Open Enrollment options for the coming year.
Client #2: Custodial Service Provider for Registered
Investment Advisors
Frankel structured a marketing campaign around a high end mailer that included video in addition to a paired email outreach effort. To support these tactics, they brought in The Selling Factory to manage a phone outreach effort to connect with over 7,000 contacts working at roughly 2,400 companies regarding information on custodial transitions due to large corporation mergers.
Solution
The Selling Factory built teams of part time fractional workers that were launched in a timely fashion to support Frankel’s needs for multiple client types.
Outline Project
Specifications
Identify Talented Students
Manage Team for Outcomes
Deploy Team on Inbound Calls
Results
Client #1: Florida Based Medical Practice
- Over the course of an 8 week period, we were able to make nearly 6,703 calls to drive engagement and to educate the clients
- Spoke with over 2,325 clients
- 200 took immediate action to review Open Enrollment options
Client #2: Custodial Service Provider for Registered Investment Advisors
- Made 7,376 calls to support the overall marketing program and to drive interest and engagement
- Connected with and communicated the program to 1,881 prospects
- 409 prospects opted in for continued engagement
- Updated contact information for 609 prospects
Testimonial
We have partnered with The Selling Factory on campaigns for several different clients, and we have had a wonderful experience every time. Their team is friendly, skilled, easy to work with, and, most of all, effective. Without question, our clients have been able to generate a greater ROI because we included outbound call efforts in our campaigns. It’s been so nice to add The Selling Factory as another tool in our agency’s war chest of tactics.
