Written by Cara Negri

Cara Negri is the Director of Solutions at Bamboo Strategic Media and founder of 2D Motion Analysis. She is an innovative leader in driving corporate strategy and aligning development initiatives.

Want to earn more revenue? Is your goal for your company to post its best numbers yet? Hire more women for leadership roles.

There is growing and substantial evidence that having women in top leadership roles can enhance a company’s performance, significantly increase its net margins and even produce more innovative ideas. Companies with women at the C-Suite level produce an average of 20% more patents than teams with all-male leadership. Having women at top levels of leadership enhances not only the company’s bottom line, but also benefits the hiring process and the workplace environment overall, with less gender discrimination, less employee turnover, and higher satisfaction for workers overall.[1]

Why is this, you may ask? Researchers are still pinpointing exactly why having women in top roles lead to such positive effects, but we can zero in on a few reasons. First, it’s no secret that men’s and women’s brains are wired differently. According to a study at Perelman School of Medicine at the University of Pennsylvania, men may be more inclined to take quick and decisive action, while women may be more suited to carefully analyze a problem.[2] Both are necessary forces in the workplace.

Second, companies with women in leadership tend to demonstrate a higher level of satisfaction for workers overall, thanks to more transparency and more diversity in hiring and workplace environment. Think about it: if you have a boardroom intentionally populated with a diversity of gender, ethnicity, and education, then you also gain a diverse range of thought and perspective that is invaluable to company culture.

The problem? While the “women’s liberation” movement was decades ago, company culture in the United States has not yet caught up. As of 2018, among the world’s largest 500 companies, only 10.9% of senior executives are women.[3] There are many complicated factors that play a role in this statistic, but the bottom line is, if we want our companies to be more profitable, more innovative, and more desirable to work for, we need to not only hire women but promote them to top executive positions.

Unfortunately, gender bias exists in both men and women, and some are so hard-wired that it is unconscious. To combat this, we can make it a point to catch ourselves making assumptions about gender, and challenging those assumptions in order to reevaluate them. When we are tempted to make an assumption about a woman in leadership, for example, we should stop and ask ourselves, “Would I think this same thing about a man in leadership who is acting the exact same way?”

With intentionality and increased awareness, we can build diverse, successful companies with equal opportunities for men and women. Happy International Women’s Day!


[1] https://www.cnbc.com/2018/03/02/why-companies-with-female-managers-make-more-money.html

[2] https://www.pennmedicine.org/news/news-releases/2013/december/brain-connectivity-study-revea

[3] https://www.webershandwick.com/news/gender-forward-pioneer-index-most-reputable-companies-have-more-senior-wome/

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.


Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.


Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!


Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.


Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.


Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.


Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.


Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.


Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!


Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!


Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.


Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led Slingshotfund.org to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.


Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.