How Do I Market a Business to Make Daily Sales?

Written by Adam Grossman

An ordained rabbi, who has founded multiple ventures focused on workforce development, he is a cofounder and the Chief Development Officer at The Selling Factory.

Did you know that there are 31.7 million businesses in America that have fewer than 500 employees?

If you also have a small business that’s trying to make a name for itself, it’s important to do everything in your power to stand out from the crowd. If you can’t get the word out there, then you can’t expect customers to buy your products, let alone hear about them. Exposure can make the difference between failure and success.

Are you wondering what you should do? Keep reading to learn how to market a business so that you can make daily sales.

Assemble the Dream Team

Marketing and sales teams are no stronger than the weakest links in their chains. The last thing you’d want is for one or more unreliable employees to sink your ship. You also can’t have all the responsibilities on your shoulders if you want to grow and scale beyond your current size.

One way you can find people who will work with you rather than against you is by having a strong vetting system. Instead of being nothing more than a formality, job interviews should have rigor. It’s as important to ask the right questions as it is to get the right answers.

Don’t forget to follow up with a potential employee’s previous employers. Talking in-depth with former superiors can tell you quite a bit about what you should expect if you decide to work together.

If it seems like finding reliable help is harder than ever, don’t worry. The Selling Factory makes it easy to connect with the greatest sales talent. That way, you can find the most promising up-and-comers, as well as people with an impressive amount of experience.

It’s also possible to receive on-demand sales support if you need a solution yesterday. The phrase “time is money” applies to the world of business. why wait on a project when you can launch it as soon as possible? 

Generate Leads

Are you still wondering how to sell more? The secret ingredient for boosting sales is lead generation. This is often easier said than done which is why many people seek out help from a third party.

Instead of buying leads from anywhere, it’s worth doing research ahead of time. That way, you can have confidence that the leads are worth the investment. A good lead list is one that is recent and hasn’t been sold to anyone else.

The last thing you’d want is to reach out to someone on the list and find out that they’ve already went with your competition.

While buying lead lists is a great way to get fast results, you shouldn’t neglect the strategies for generating leads naturally. From social media to digital ad campaigns, you need to find strategies that work for your specific brand.

Take Advantage of Social Media

One of the best ways to connect with your ideal audience and increase sales is by establishing a solid presence on social media. It’s a good idea to have as many accounts on relevant social media platforms as you can. From Instagram and Twitter to Facebook and YouTube, there are so many ways you can tap into a larger pool of potential customers.

While it’ll take time to grow your audience on these platforms, you can speed up the process by paying for PPC ads. That way, you don’t have to wait around for the slim chance of a post going viral. Instead, your brand can appear on the social media feeds of relevant people.

By tinkering with demographic settings and other factors, you can ensure that every single click counts. Not only can this boost business sales right away, but it can build a following for future sales too.

Aside from getting ads out there, it’s also important to post often. There’s a fine line between over-saturation and a strong presence. One way you can avoid being muted, for instance, is by ensuring the quality of each post.

From high-quality and interesting images to engaging questions and more, there are plenty of strategies that can grow your connections with people and increase their loyalty.

Don’t forget to acknowledge your followers in the comments section and when they send you direct messages. Whether they’re asking questions or expressing their gratitude, making someone feel heard is essential.

A Dedicated Blog

Your sales and marketing team should also launch a blog on your main business website. This can go a long way toward boosting traffic, generating leads, and getting sales.

Like with social media posting, you should aim for both quantity and quality. The content of each blog post should be relevant to your brand. By offering informative and entertaining pieces, you can solidify your brand as an authority.

This perception can make all the difference when it comes time for someone to choose between one business over another.

You could have one of the best blogs on the internet but quality content won’t guarantee an audience. This is where search engine optimization comes in. By including powerful keywords in your articles, you can ensure people can find your content whenever they search for something relevant.

Are your blog articles at the bottom of a Google search results page? If they’re anywhere other than near the top, then something is wrong. This is why it’s important to have one or more people on your team who know the ins and outs of search engine optimization.

Keywords are just the tip of the iceberg. You’ll also need relevant links, a proper SEO description, and much more.

Are You Ready to Excel at Marketing and Make Daily Sales?

Now that you’ve learned how to market a business so that you can make daily sales, it’s time to reach your goals and beyond. As long as you have perseverance and a tight-knit team, you can make anything happen.

The Selling Factory can provide you with top-of-the-line services. From on-demand sales support and fractional SDR teams to network placement, you can always count on our tried and true solutions. Once we start working together, your goals will seem much more attainable.

You’re welcome to contact us with questions or schedule a free consultation. We look forward to hearing from you.

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.

Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.

Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.