How Outsourcing Your Sales Can Help You Scale Your Business

Written by Adam Grossman

An ordained rabbi, who has founded multiple ventures focused on workforce development, he is a cofounder and the Chief Development Officer at The Selling Factory.

Are you a business owner wondering if your current sales team can keep up as you scale your business? It’s natural for many companies to feel like they need more hands on deck when faced with increasing demand. However, hiring more people can be costly and time-consuming.

Fortunately, there is another option available: outsourcing your sales

Outsourcing has become one of the most reliable ways for companies of all sizes to scale their operations and reap new rewards. Plus, there’s the benefit of avoiding the usual hardships of traditional expansion methods. Plus, it can help you reduce labor costs by up to 90%.

Are you ready to scale your operations sustainably? Keep reading to learn more about how outsourcing could boost your bottom line.

Outsourcing Your Sales Team: What Does That Mean?

Outsourcing your sales team means hiring external contractors or companies to help manage your sales efforts. This can include activities such as:

  • Outbound calls
  • Lead generation
  • Marketing analysis
  • Developing and managing customer relationships
  • Other necessary steps of the sale process

You can access expertise in specific areas by outsourcing your sales department. You know, the ones that may be outside your core business strengths.

This, in turn, allows you to tailor the sales operation according to your needs and budget. Overall, outsourcing sales tasks will enable businesses of any size to maintain an efficient and effective strategic selling process.

Business Growth Benefits of Outsourcing

Does it sound nice to have a dedicated external sales department selling for you? It can be. However, outsourcing has other business benefits aside from (hopefully) increasing your bottom line. If you’re on the fence about whether or not to scale your business with outsourced sales services, read through these four excellent benefits of doing so.

Reduced Overhead Costs

By delegating some sales workloads, your business won’t need to hire as many staff or invest in additional equipment and technology. Several cost-effective solutions can help reduce overhead costs, such as:

  • Short-term contracts
  • Flexible service hours
  • Fractional staffing

With fractional sales teams, you benefit from low-cost solutions that help you boost your bottom line. The best part? You can scale these services up and down as you experience varying levels of business growth.

Access to Unique Skills

By taking advantage of the expertise of outside consultants, you can leverage their unique insights and knowledge to create potential new opportunities and sales tactics.

These unique skills could take the form of experienced cold callers adept at cultivating relationships with prospects. Or, you might benefit from expertly trained marketers that focus on building an efficient approach to enable sales growth.

Regardless of what skills you need, outsourcing is a unique way to supplement your existing teams and foster success. After all, you can’t expect one full-time, in-house salesperson to know it all. Instead, it makes much more sense to benefit from fractional services that offer access to a diverse team of trained individuals.

More Budget for Growth

By outsourcing a portion of your business operations, you can streamline sales. Over time, this helps reduce the total cost of ownership on associated business activities. This allows you to reinvest your business budget in other areas.

For example, you might be able to invest more in marketing, which can help facilitate future business growth. Investing more money into your business can give you more opportunities to reach new markets and build customer relationships. This is essential to ensure long-term success.


Finally, outsourcing sales can be a flexible solution for growing businesses. This approach allows companies to quickly increase their sales force without investing in recruiting and training new full-time staff.

Furthermore, outsourcing sales allows you to quickly scale up or down according to your needs. Instead of being tied to a fixed number of employees, you can utilize flexible contract models and adjust your sales capacity depending on the market situation.

The bottom line? With flexible solutions like these outsourced sales teams, growing businesses can make better use of their resources and adapt faster when faced with changes in demand.

How to Scale Your Business With an Outsourced Sales Department

Are you ready to focus on scaling your business this year? Our team of experienced student salespeople can help. However, before you choose any outsourcing service, you want to know what to look for. Follow these steps to ensure you find the right turnkey sales team.

Perform an Internal Sales Audit

An internal sales audit is an essential first step before making any changes to your sales strategy. It allows you to understand better where things stand currently so you can make necessary changes to improve your organization’s overall success.

A qualified sales agency can help you understand your sales data, sure. However, it’s helpful to head into your consultation with some basic information ready. So, take a detailed look at the internal and external factors affecting your team’s performance and competitive landscape. This will help you know what you need out of outsourced sales services, too.

Evaluate the Agency’s Approach to Sales Automation

Automation can make the sales process more efficient these days. It helps streamline tasks such as:

  • Data entry
  • Lead segmentation
  • Follow-up emails

However, if the approach isn’t tailored to the needs of your industry or company size, any benefits from automation might be outweighed by its complexity or lack of applicability.

Therefore it’s essential to inquire about an agency’s approach before proceeding with a sales strategy change. A good system should involve researching customer data and behavior to get the best return on your investment.

Ask About How They Qualify Leads

Finally, you’ll want to ask how this turnkey sales company qualifies leads. After all, qualified leads are more likely to convert quickly and easily. So, understanding how a potential partner assesses these prospects can tell you a lot about how those services can benefit your business growth.

Qualifying criteria might include criteria such as:

  • Location
  • Budget qualifications
  • Industry-specific values

All of these factors help generate quality leads who are ready to buy. Asking how they qualify leads lets you understand how the agency works before making any commitments and could save you time and resources in the long run.

Work With The Selling Factory

Working with an outsourced sales team doesn’t have to mean settling for second-best. Our fractional sales teams bring the same energy and dedication as full-time employees, except they come from America’s top universities. You’ll benefit from motivated, accountable high achievers ready to help you scale your business.

Reach out for a free consultation and find out how much of a difference our team can make to your success.

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.

Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.

Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.