How SDR Services Add Value for Consumer Goods Companies

Written by Kira Grieve

Kira is a Senior Campaign Manager at The Selling Factory. Over the last year and a half, she has used her education (Double Gator from UF) and experiences from traveling to coach and encourage over 100 college/UF students on sales outreach, sales tactics and personal goals. 

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In today’s business world, many companies are turning to Sales Development Representative (SDR) services as a way to increase their sales without having to invest in additional in-house resources. SDRs are responsible for generating and qualifying leads, which they then pass on to the sales team for follow-up. 

These services are cost-effective and offer a range of sales support services. These include lead generation, prospecting, email outreach, appointment setting, and more. Whether you’re a small business looking to expand your customer base or a large corporation looking to streamline your sales process, SDR services can help you to achieve your goals. In this blog, we will explore the many benefits of SDR services and how they drive success, especially for consumer goods companies.

What makes SDR services valuable

SDR services, or Sales Development Representative services, are responsible for generating interest, which lead to closed deals. They are instrumental in identifying and nurturing new sales leads, building relationships with potential customers, and driving revenue growth for the business. A key task of SDRs for consumer goods companies is to make calls to send product samples. This can be a powerful tool in turning potential prospects into customers. 

Identifying New Sales Leads

One of the primary responsibilities of SDR services is to identify new sales leads for the business. They do this by researching potential customers, reaching out to them via phone or email, and nurturing relationships over time. This process helps consumer goods companies to expand their customer base, increase brand awareness, and drive revenue growth.

By leveraging their knowledge of the company’s products and services, SDRs can effectively target potential customers who are most likely to be interested in the company’s offerings. They can also use their understanding of the competitive landscape to identify areas of opportunity and potential market gaps that the company can capitalize on.

Nurturing Relationships with Potential Customers

In the world of consumer goods, SDR services play a role in cultivating relationships with potential customers. This involves consistent communication with leads, offering them valuable resources and information, and building trust and credibility over time. 

By establishing strong connections with potential customers, SDRs increase the chances of converting leads into paying customers. Additionally, they help to position the company as a dependable and trustworthy partner, which can result in repeat business and referrals in the future.

Sending Product Samples

To build strong relationships with potential customers, SDRs can employ a powerful tactic: sending product samples. This strategy is an effective way to showcase the value and quality of the offerings. 

Customers often want to touch, feel, and try products before making a purchase. Getting samples in people’s hands allows potential customers to experience the company’s products personally. By providing samples, SDRs can help to address this need and provide potential customers with a positive experience with the company’s products.

Qualifying Leads

SDRs are responsible for qualifying leads. This involves evaluating whether a potential lead is a good match for the company’s products or services based on their needs, budget, and other factors. 

By qualifying leads, SDRs ensure that the sales team focuses on prospects with the highest likelihood of converting into paying customers. This maximizes the efficiency and effectiveness of the sales efforts, ultimately driving revenue growth for the business.

Providing Market Intelligence

SDRs also provide valuable market intelligence to consumer goods companies. By interacting with potential customers on a regular basis, they gain insights into customer needs, preferences, and pain points. They also gain a deep understanding of the competitive landscape and market trends.

By providing market intelligence to the rest of the organization, SDRs help to inform product development, marketing strategy, and sales efforts. They also help to ensure that the company remains competitive and relevant in an ever-changing market.


SDR services are crucial for the success of consumer goods companies. These services involve identifying new sales leads, building relationships with potential customers, providing market intelligence, and qualifying leads. When consumer goods companies invest in an SDR team, they can expand their customers, brand, and revenue. SDR services can be powerful asset for any consumer goods company seeking to thrive in today’s competitive market. Ultimately, a strong SDR team can help companies to achieve their sales and business goals.

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.

Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.

Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.