How to Choose a Marketing Outsourcing Company:
What to Look For?

Written by Emily Gagnon

An artist, entrepreneur, and senior marketing student at UF with a passion for people. Emily loves her family, Taylor Swift, and all things that make life better. She is the Marketing Coordinator at The Selling Factory.

If your in-house team is struggling to stay on top of marketing tasks then know you’re not alone. 34% of companies outsource digital marketing work, making it a popular way to save time, money, and resources.

Outsourcing allows businesses to tap into new markets and reduce costs by leveraging the expertise of third-party providers. However, with so many marketing outsourcing companies to choose from, how do you know what to look for?

Keep scrolling to learn more about marketing outsourcing, the benefits of entrusting this work to a third-party provider, and all about what to look for when choosing an outsourcing company.

What Is Outsourcing in Marketing?

Marketing outsourcing is the process of hiring an external company or individual to handle all or part of your marketing efforts. This can include everything from developing and implementing marketing campaigns to managing your social media accounts and designing your website. 

Many businesses choose to outsource their marketing to save time and money, as well as to tap into the expertise of professionals who are more experienced in marketing than they are.

The Benefits of Outsourcing Marketing Services

Any business owner knows just how difficult it can be to stay up-to-date on the latest marketing trends. Then, you have to dedicate time to implementing successful marketing strategies. 

If you struggle with juggling the various aspects of digital marketing these days then outsourcing offers several benefits, including:

  • Access to expert knowledge
  • Increased efficiency
  • Cost savings

When you outsource marketing services, you gain access to a team of professionals with a wealth of experience and knowledge. As a result, you can quickly and efficiently expand your customer base without incurring the high costs associated with hiring new employees. 

Finally, outsourcing marketing services can also help you to improve your brand image. By working with a reputable marketing firm, you can ensure that your marketing campaigns are professional and polished.

How to Know When Its Time for Marketing Outsourcing

If you’re like most small business owners, you wear a lot of hats. With so many balls in the air, it can be tough to know when it’s time to outsource your marketing.

If any of the following ring true, then it’s likely time to think about outsourcing marketing services.

You Don’t Have the Time or Energy to Focus on Marketing

Let’s face it, running a business is tough work. If you find that you don’t have the time or energy to focus on your marketing efforts, it might be time to outsource. 

A good marketing agency will take care of everything from creating a strategy to executing campaigns to analyzing results. This leaves you with time to focus on other aspects of your business.

Your Marketing Efforts Are Falling Flat

If you’re not seeing an ROI from your current marketing strategy, it might be time for a change. A good marketing outsourcing agency will help you create a data-driven approach that delivers results. 

While you could get this from hiring a new CMO, for example, going that route is a lot more expensive than outsourcing simple tasks or entire strategies to a team of qualified experts working part-time for you.

You Lack the Skills or Knowledge to Do It Yourself

Marketing is a complex field with a lot of moving parts. If you don’t have the skills or knowledge to do it yourself, outsourcing is a smart move. 

A good marketing agency will bring a wealth of experience and expertise to the table. If you find yourself thinking I wish I knew how to do that, it might be time to give outsourcing a try. 

Marketing Outsourcing Companies: How to Choose the Right One

Marketing outsourcing companies can provide several benefits to businesses. However, to get the most out of outsourcing, it’s important to choose the right marketing outsourcing company. Here are a few things to consider.

Understand the Process of Digital Marketing Outsourcing

There are a variety of digital marketing tasks that you can outsource, from social media management to creating and managing website content. Once you have a clear idea of what tasks you need help with, you can start looking for a company that specializes in those services.

Look for Relevant Experience in Your Industry

There are a lot of marketing companies out there, but not all of them have experience working with businesses in your sector. It’s important to find a company that understands the unique challenges and opportunities that come with marketing your type of business. 

Look for a company that has a track record of success in your industry, and ask for referrals from businesses similar to yours. With the right partner, you can take your marketing to the next level.

Make Sure They Understand Your Goals

What are you trying to achieve with your marketing efforts? For example, maybe you don’t need help with creating content as much as you do with sales support.

Make sure that they have a good understanding of your target audience. They should understand what kind of messaging will resonate with them. Once you’ve established that they have a good understanding of your goals, you can move on to evaluating their capabilities. 

Coordinate Marketing and Sales Efforts

It’s easy to think that great marketing is all a business needs to succeed. But the truth is, if you don’t have a sales presence, you’re missing out on some major opportunities.

Sure, your marketing might attract customers, but it’s the sales team that seals the deal and converts them into paying clients. Without a sales team actively seeking out and closing deals, you’ll always be limited in your business efforts.

Salespeople also provide valuable feedback and insights. This helps your business understand what works and how to better serve clients.

In short, having a solid sales presence is crucial for maximizing business opportunities and overall success. Plus, you can outsource sales, too.

Get Help With Sales

We hope you now know how to choose between marketing outsourcing companies. Likewise, we hope you understand how outsourcing benefits not only your marketing strategy but your entire sales funnel as well.

Once you have a strong marketing strategy in place, we can help you qualify leads and book meetings with our experienced sales professionals.

At The Selling Factory, we take care of all of the hiring, coaching, and managing of reliable sales professionals for you.

If you have any questions or would like to get started with us, don’t hesitate to reach out for a free consultation

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.

Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.

Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.