How to Create Sales and Leads by Using an Outsourcing Company

Written by Bradley Gamble

In 2016, Brad Gamble co-founded The Selling Factory, a Gainesville, FL-based company providing Outsourced Sales Support and Talent Placement, that’s staffed 100% by college students that take part in our Sales Apprenticeship experience. Having hired, coached, and led over 2,000 Sales Representatives and Sales Leaders over the last 25 years, Brad Gamble, the CEO of The Selling Factory, shares his thoughts on sales, entrepreneurship, company growth, and today’s job market.

The average customer acquisition cost is $7 for the travel industry but $395 for the tech sector.

The customer acquisition cost is simply your company’s marketing cost divided by the number of new sales that have come in. The overall goal for any business is to get this number as low as possible. In this way, you can minimize your expenses and maximize your income.

While you can invest in building an internal sales team, outsourcing sales is often the more economical option. By outsourcing sales, you can decrease your overall customer acquisition cost and maximize your new sales. This leads to increased revenue and profit.

Interested in learning about generating more sales leads? Here’s what you need to know about outsourcing your sales to an independent company.

Generating Leads

When it comes to the sales process, generating leads is incredibly important. Leads are often the first stage of the sales funnel and can be described as potential customers. These customers have some idea about you and the product you’re selling but have not made their minds up yet.

Every lead goes through the sales funnel and has the potential to become a sale. This is why generating the greatest number of leads is important for the business. The more leads you generate, the better the chances of landing a customer.

The Importance of Sale Leads

Mathematically, the more leads you generate, the more sales you bring into the business. This is why businesses around the world invest so heavily in generating leads.

However, it’s important to remember that not all leads are the same. This is because some leads are more likely to become customers than others. If a lead is within your target demographic, the lead is known as a high-quality lead.

This means that the lead fits all your parameters and is most likely to understand and be attracted to your product or service. In this way, 100 high-quality leads are more valuable than 200 low-quality leads. This is why finding high-quality leads is always worth it for your business.

Outsourcing Business Sales

Businesses around the world have invested heavily in their marketing and sales teams. These two teams often go hand-in-hand since marketing is designed to generate interest for your business. That interest becomes leads that enter your sales funnel.

While it’s incredibly effective to have a dedicated marketing and sales team, there are a few benefits of outsourcing everything. This essentially means outsourcing all your sales generation to an external company. That company would be responsible for generating leads that you can follow up on later.

Lead Generation Companies

Lead generation companies have both experience and expertise within the industry. As data-intensive companies, they can understand your business and your target customer better than you can. This will help them align your initiatives perfectly to generate the greatest number of leads for your business.

These businesses use the latest tools to help with lead generation. In this way, they can keep track of all initiatives in real time. Cloud technology and modern data tracking allow them to also pivot quickly if something isn’t working.

This helps them stay effective and efficient in everything that they do.

Benefits of Outsourcing Sale Leads

There are a few key benefits that come with outsourcing your leads to a professional company. The first benefit is that a lead generation company has more experience and knowledge than you do. This means you can have someone with more knowledge handle your lead generation.

The second major benefit of outsourcing your lead generation is that it can save you tons of time. Lead generation companies will also filter out the bad leads so that you talk to important leads. This means that you save time and only talk to the leads that matter.  

Another major benefit of outsourcing to a lead generation company is that they can save you tons of money. If you were to handle lead generation internally, you would have to hire many people to handle the job.

Whether they are successful or not, you’re going to have to pay their salaries. Outsourcing this to a lead generation company saves you time and money. If you pay for 1,000 leads, you will get 1,000 leads.

How to Find an Outsourcing Company

If you’re looking for a company where you can outsource your lead generation, there are a few factors to keep in mind. These factors include the reputation of the company and its pricing.

A company’s reputation will let you know if you can trust them with your business. This will also give you the confidence you need to partner with them over the long term. The best way to check a company’s reputation is through its online reviews.

Another way to compare lead generation companies is to look at their pricing. The cheapest choice isn’t always the best. However, it’s important to find a partner that can meet your goals without breaking the budget.

Grow Your Business by Outsourcing Sales Today

If you’re looking for a quick and efficient way to grow your business, consider outsourcing sales to an independent company. Sales and lead generation companies have tons of experience and can use that to generate high-quality leads for your business.

While they do charge a fee for this service, it’s still far more affordable than hiring a dedicated sales team. This makes it both efficient and economical.

If you want to learn more about outsourcing your sales, visit our website today. Don’t hesitate to reach out with any questions you may have.

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.

Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.

Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.