The Selling Factory

Case Study

1440

1440 is a weekday e-newsletter that seeks to better inform the world. Each weekday, they scour 100+ sources to send a morning briefing email of impartial news to over 300,000 subscribers. Emails are 100% free and include news in culture, science, sports, politics, business, and more all in a 5-minute read.

Challenge

Seeking to build its advertising base and to increase subscribers, 1440 struggled to manage its lead generation, prospecting, and email campaigns.

Goal

1440 hired The Selling Factory (TSF) to streamline its sales and outreach approach to grow its advertisers on their daily e-newsletter.

Solution

The TSF team focused on research and outreach to companies and contacts that currently, or previously, advertised with other e-newsletters. This increased 1440’s efficiency and closing rates on advertisers. Additionally, TSF worked with the 1440 team to review their standard practices, streamline those practices within their CRM, and develop an effective email campaign for engagement.

Conduct Sales and
Marketing Research

Enrish Data or
CRM Platform

Results (As of July 2020)

  • 16 new advertisers
  • 33 advertisements run by new advertisers to-date with many more projected over time
  • 5 advertisers have run advertisements 3+ times, a good marker for a long-term partnership
  • Started with 175,000 and now have over 300,000 subscribers (as of October 2021 1,000,000), a 71% subscriber increase (471% subscriber increase since campaign inception)

Testimonial

“The Selling Factory is in the top 1/10th of 1% of vendors to work with.” – October 2021, Pierre Lipton, Co-Founder & COO, Join1440.com

“Within days, The Selling Factory became critical to our business operations – from researching new partners & industries that weren’t on our radar, to nurturing leads that have driven measurable top-line growth & tremendous ROI. The students continue to amaze with their intellectual horsepower, work ethic, and incredibly responsive and proactive communication. Without question, partnering with The Selling Factory was the smartest business decision we made as an organization last year.” –  July 2020, Tim Huelskamp, CEO, Join1440.com

Kira Baker

Campaign Manager

Kira recently graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

kira@thesellingfactory.com

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

jared@thesellingfactory.com

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

ian@thesellingfactory.com

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

damien@thesellingfactory.com

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

brendan@thesellingfactory.com

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

savannah@thesellingfactory.com

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

zack@thesellingfactory.com

Josiah Blakemore

Campaign Manager

Josiah has over 8 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

josiah@thesellingfactory.com

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she led a psychology research lab on goal achievement and life satisfaction and took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. Through her creative and methodical vision, she engages both students and entrepreneurs to help them find their version of success.

sueming@thesellingfactory.com

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led Slingshotfund.org to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

adam@thesellingfactory.com

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.

brad@thesellingfactory.com