1440 is a weekday e-newsletter that seeks to better inform the world. Each weekday, they scour 100+ sources to send a morning briefing email of impartial news to over 300,000 subscribers. Emails are 100% free and include news in culture, science, sports, politics, business, and more all in a 5-minute read.
Seeking to build its advertising base and to increase subscribers, 1440 struggled to manage its lead generation, prospecting, and email campaigns.
1440 hired The Selling Factory (TSF) to streamline its sales and outreach approach to grow its advertisers on their daily e-newsletter.
The TSF team focused on research and outreach to companies and contacts that currently, or previously, advertised with other e-newsletters. This increased 1440’s efficiency and closing rates on advertisers. Additionally, TSF worked with the 1440 team to review their standard practices, streamline those practices within their CRM, and develop an effective email campaign for engagement.
Conduct Sales and
Enrish Data or
Results (As of July 2020)
- 16 new advertisers
- 33 advertisements run by new advertisers to-date with many more projected over time
- 5 advertisers have run advertisements 3+ times, a good marker for a long-term partnership
- Started with 175,000 and now have over 300,000 subscribers (as of October 2021 1,000,000), a 71% subscriber increase (471% subscriber increase since campaign inception)
“Within days, The Selling Factory became critical to our business operations – from researching new partners & industries that weren’t on our radar, to nurturing leads that have driven measurable top-line growth & tremendous ROI. The students continue to amaze with their intellectual horsepower, work ethic, and incredibly responsive and proactive communication. Without question, partnering with The Selling Factory was the smartest business decision we made as an organization last year.” – July 2020, Tim Huelskamp, CEO, Join1440.com