1440 is a weekday e-newsletter that seeks to better inform the world. Each weekday, they sift through 100+ sources to send a morning brief of impartial news to over 1,000,000 subscribers. Emails are 100% free and include news in culture, science, sports, politics, business, and more all in a 5-minute read.
Seeking to build its advertising base and to increase subscribers, 1440 struggled to hire reliable people to get quality contact information and send emails.
1440 hired The Selling Factory (TSF) to to conduct entry level sales tasks to increase the amount of prospects that received advertising options for their daily e-newsletter.
The Selling Factory team focused on research and outreach to companies and contacts that currently or previously advertised with other e-newsletters. TSF built lead lists, looked up information on websites, qualified leads, and sent template emails to prospects. The TSF process increased 1440’s efficiency and offered more opportunities for the 1440 leadership to close advertising deals.
Outline Project Specifications
Build Standard Operating Procedure
Identify Talented Students
Manage Team for Outcomes
Deploy Team on Research Project
- 1440 gained 36 new companies to advertise in their newsletter
- New client-companies have run 122 advertisements thus far, with growth projected over time
- 14 of these companies have run advertisements in 1440 3+ times
- 7 advertisers have run advertisements 5+ times, indicating a long-term partnership
- 1440 started with 175,000 subscribers and now have over 1,100,000
“Within days, The Selling Factory became critical to our business operations – from researching new partners & industries that weren’t on our radar, to nurturing leads that have driven measurable top-line growth & tremendous ROI. The students continue to amaze with their intellectual horsepower, work ethic, and incredibly responsive and proactive communication. Without question, partnering with The Selling Factory was the smartest business decision we made as an organization last year.” – July 2020, Tim Huelskamp, CEO, Join1440.com