Written by Bradley Gamble
In 2016, Brad Gamble co-founded The Selling Factory, a Gainesville, FL-based company providing Outsourced Sales Support and Talent Placement, that’s staffed 100% by college students that take part in our Sales Apprenticeship experience. Having hired, coached, and led over 2,000 Sales Representatives and Sales Leaders over the last 25 years, Brad Gamble, the CEO of The Selling Factory, shares his thoughts on sales, entrepreneurship, company growth, and today’s job market.
More than 600,000 new companies in the US are formed each year. This doesn’t mean that all of them achieve long-term success, though.
One of the most important attributes of a successful business is having a robust sales strategy. A great way to lay a solid foundation is to outsource to professionals who can help you handle lead generation.
Once you’ve invested in sales outsourcing, it’s important to maximize your return. Let’s take a closer look at how you can leverage outsourced sales companies to generate the greatest results.
Track progress regularly and set milestones to ensure you’re getting the desired results.
Make sure that changes are communicated effectively so everyone is aligned with the same goals. Another key factor to consider is the quality of leads.
Make sure that the generated leads are relevant to your business objectives, though. Having a high number of business leads won’t mean much if they don’t have the potential to convert.
Use analytics and data to understand what works and what doesn’t. This can help you fine-tune your sales process and make improvements in areas where needed. Data analysis helps you identify potential problems, understand customer preferences, and make more informed decisions.
It also allows you to you discard strategies that do not work and emphasize those that help you reach your goals.
Leverage the strengths of your sales team and focus on activities that bring the best results.
This could be anything from cold-calling to email campaigns or even website optimization. Your outsourced company should be able to help you identify what works best for your business and provide guidance on how to maximize efficiency in each area.
They should also have no trouble maximizing the number of quality leads that they generate for your company.
Provide continuous training and coaching to ensure that your team is up to date with the latest trends and techniques in sales outsourcing.
Use feedback from customers and staff members to hone their skills further. This is something that cannot be overlooked, as it is essential when it comes to ensuring that your team performs at the highest level.
Consistent research will go a long way when it comes to identifying the areas your sales team needs to focus on.
Stay agile and be ready to adapt quickly. This applies not only to your sales strategy but also to the technology and tools you use. Having a high level of adaptability is key to staying ahead of the competition and making sure that your outsourced company is providing you with real value.
You can aid with this obligation by researching potential challenges your business might encounter. This will help you prepare for them ahead of time.
Automate sales processes and tasks so they can be executed faster and more efficiently. Take advantage of software solutions that allow you to scale quickly and focus on high-value customer outreach and lead nurturing activities.
Keep in mind that you may have to use third-party tools or work with a developer to handle this task. Many businesses don’t have in-house employees that have the knowledge or skills required.
This can easily be one of the best investments for your business. So, regularly devote your research to tasks that you can automate in the future.
Many people make the mistake of setting unrealistic goals for their sales team.
Don’t let this happen to you. Make sure that any expectations you have of your outsourced sales team are realistic, and set achievable targets that can be reached within a reasonable time frame. Don’t be afraid to aim high, though.
As long as it’s reasonably possible for you to reach your target metrics, it’s simply up to you to get there.
As you might assume, the success of your sales outsourcing depends on finding the right professionals. When selecting a partner, make sure to explore their portfolio and ensure that they have the necessary experience in your industry. It’s also vital that you assess their capabilities and resources, so look for companies with a proven track record of delivering results.
They should have no problem providing you with examples of successful projects they have completed in the past.
Be sure to take a look at their past feedback. This will give you a good idea of how well the company can handle your business needs.
Remember to always read the fine print before committing to any agreement. Otherwise, you might find yourself in a difficult situation that you could have avoided.
Finally, consider their customer service. They should be easy to get in touch with and be quick to respond if you have any questions or concerns. This is essential if you want to get the most out of your investment in sales outsourcing. Working with a firm that offers subpar customer service could leave you to solve certain issues on your own.
Although it might seem complicated at first, sales outsourcing is much easier than it seems. As long as you keep the above information in mind, you can avoid potential issues and hit target metrics like never before.
Looking for more information on what we can do? Get in touch with us today to see how we can help.