Sales and Marketing Internship: Salary, Description, Career Paths

Written by Adam Grossman

An ordained rabbi, who has founded multiple ventures focused on workforce development, he is a cofounder and the Chief Development Officer at The Selling Factory.

The future appears bright for a career in sales and marketing. The number of high-paying managerial jobs in the space is expected to grow by 10% through 2031 — a rate faster than the national average.

Moreover, did you know that advertising, promotions, and marketing managers earn more than $133,000 per year on average? With a bachelor’s degree, graduates can also find themselves earning a high salary in a relatively short period of time.

For many, a successful career starts at the internship level. Check out our comprehensive guide about how to get a sales and marketing internship:

Sales and Marketing Job Description

First, it’s important to talk about sales and marketing jobs. While the two disciplines are related, and often work closely with one another, they don’t serve the same function. That said, sales and marketing teams have the same ultimate goal: Increase the company’s bottom line through sales.

In the sales and marketing field, jobs are often focused around reaching prospective clients. This is achieved by identifying potential customers and marketing products or services to them. Conversely, it can be achieved by reaching out to a less-targeted audience and then qualifying potential customers as they express interest.

There are also different types of sales and marketing. In marketing, you might categorize things by medium or platform, such as print advertising or digital marketing. In sales, you could divide things by inbound and outbound. However, each industry (and each company) can have its own angle and approach to sales and marketing functions, which is why learning on the job through an internship can be so valuable.

What Does a Sales and Marketing Intern Do?

If you’re interested in a sales and marketing career, you’re probably curious about what an intern in this field does and how it can help you.

The primary objective for a sales and marketing intern is to learn about the industry and company they’re interning with, as well as the type of sales and marketing process being leveraged.

Typically, a sales and marketing intern will shadow a manager or experienced sales representative. These managers will educate interns and dictate specific tasks, offering support that allows interns to gain real-world experience.

What Are Some Sales and Marketing Career Paths?

Many people aren’t aware that companies across the world spend roughly
$1 trillion on marketing. This is because the hunt for sales growth is always on and a successful marketing campaign generates more revenue than it costs.

With sizable budgets, companies are hiring more marketing specialists and sales representatives.

An internship is a great way to get started with an organization. Upon completion, interns can move on to entry level positions, such as assistant, coordinator, associate, agent, representative, analyst, or specialist.

Sales and marketing managers are higher up the organization hierarchy. Directors sit above managers, before moving onto executive roles like VP (Vice President) and SVP (Senior Vice President). Positions such as Head of Business Development and CMO (Chief Marketing Officer) often sit at the top of the department, reporting to the President or CEO (Chief Executive Officer).

How to Get a Sales and Marketing Internship?

In order to secure an internship, you need to prepare a sales and marketing intern resume. As an entry-level worker, you probably don’t have much work experience to cite, so your primary focus will often be your education. You’ll use the education section of your resume to discuss what college you graduated from, degrees you’ve attained, and knowledge gained.

Many employers have a grade point average (GPA) requirement for new hires. You should highlight your GPA in the resume as well.

Since you likely don’t have much work experience, use your resume space to highlight special projects that you’ve completed.

Many employers are intrigued by the college-level projects with a sales and marketing focus.

Extracurricular activities are also valuable. They demonstrate to employers that you can multitask and know how to work on a team.

Sales and Marketing Internship Interviews

With your resume complete, you can start applying for sales and marketing internships. For standout resumes, employers will call for an in-person or virtual interview.

An employer can ask about any number of topics, but questions about what you want to do with your career are common. It’s important to showcase that you’ve given this some thought – even if you’re not entirely sure what industry you want to end up in or job title you want to have.

Interviewers are also likely to ask specific questions about what you learned in school, as well as any specific sales or marketing projects you worked on. Of course, questions about prior work experience are also likely – even if the jobs seem unrelated to the internship you’re applying for.

Some companies may be interested in how you might market or sell their goods so be sure to read their mission statement, research their products and/or services, and check out their current marketing campaigns. They may also present hypothetical situations or test for soft skills to see how you would respond as an employee.

Sales and Marketing Internship Wages

If your interview goes well, you might be offered an internship. The next step will be accepting an offer with details on salary and potential benefits.

Interns don’t earn a lot of money. The average intern salary is $15 per hour nationwide. However, this hourly rate may increase depending on several factors. Location and prior work experience could increase the rate to $20 per hour.

Which Internship Is Best for Sales and Marketing?

The best internships are springboards for the career you want to pursue. They can also help you gain skills that port well to other paths.

The Selling Factory offers internships that give college students real-world experience while getting paid – all built around a flexible schedule. Interns learn the art of selling, which is an invaluable tool no matter what career you ultimately choose.

Members of The Selling Factory alumni have gone on to get jobs at major companies like KPMG, VMware, EY, Deloitte, Oracle, Gartner, Chewy, and more. If you’re interested in a sales and marketing internship with The Selling Factory, apply here to get your career started.

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.

Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.

Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!

Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.

Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.

Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.

Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.

Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.

Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!

Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!

Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.

Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.

Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.