Case Study
Vet Comp & Pen
Vet Comp & Pen offers services to U.S. Veterans in their pursuit of the VA Disability Benefits they medically, legally, and ethically qualify for.
Challenge
With the need for its services so great, Vet Comp & Pen had a backlog of Veterans, who initially raised their hands, but did not follow through with the qualification and onboarding process.
Goal
The Selling Factory’s assignment was a high volume call campaign. Reaching out to thousands of assigned Veteran prospects in a 4-month period, our goal was to guide Veterans through a sales qualifier survey form. Success was defined as surveys completed and the subsequent warm transfer of qualified Veteran contacts to Vet Comp & Pen specialists including:
- 10 Total Dial Attempts Per Veteran Contact
- 1+ Surveys Completed Per Hour
- > 7% Conversion to Survey completed (Based on Historic Internal Efforts)
- Provide empathetic voice for Veterans in need
Solution
The Selling Factory quickly built an outreach team to accomplish 1,350 hour per month (approximately a 30 people) to support the high volume needs of Vet Comp & Pen. By building out the team and managing them, Vet Comp & Pen was able to focus on the higher-level sales and customer support services to grow their business at a more rapid rate.
Using an HCI Clicker Dialer program, we speedily and effectively outreached to a large database of assigned Veteran contacts weekly. With many Veterans having experienced some of the most extreme hardships one can imagine, our team of native English speakers, with a high level of empathy, managed calls with grace and speed to exceed Vet Comp & Pen’s goals.
Outline Project
Specifications
Identify Talented Students
Manage Team for Outcomes
Deploy Team on Outbound Calls
Results
- 5,639 Total Surveys Completed
- 1.55 Surveys Completed Per Hour
- 9.3% Conversion to Survey Completed
- Vet Comp & Pen Specialists contracted with several hundred Veterans in need of help
Testimonial
“We tasked The Selling Factory to develop a program to maximize our veteran prospects list’s potential, and we are very happy with the results. The TSF SDR team of university students drove an 8 times return on our investment. Beyond the revenue growth, the TSF management team was always engaged and readily available, making this an excellent partnership.” – Rob Borella, Chief Sales & Marketing Officer at Vet Comp & Pen
“Thank you to The Selling Factory for all the great work done to re-engage with several thousand Veterans, several hundred of whom signed on to be clients. We enjoyed a strong return on our investment in this effort.” – Brendan George, Senior Sales Manager at Vet Comp & Pen
