What Are Some Examples of a Good Sales Strategy?

Written by Kira Grieve

Kira is a Senior Campaign Manager at The Selling Factory. Over the last year and a half, she has used her education (Double Gator from UF) and experiences from traveling to coach and encourage over 100 college/UF students on sales outreach, sales tactics and personal goals. 

Did you know that four out of five sales require at least five follow-up calls after the initial sales meeting? Despite the success of this strategy, almost half of sales reps do not make more than a single follow-up call.

Sometimes, learning from a powerful sales strategy example is the best way to enhance your business growth.

Many companies are achieving remarkable success by mixing what they already know with the techniques that have helped their competitors to grow.

If your sales growth is in a rut, you might need to try something that has never been done at your company before. So what are some great sales strategies that you can learn from?

Read on to learn all about the best sales strategies to inspire your next sales initiative!

Use Divide and Conquer Sales Strategies

Many businesses struggle to generate leads. Meanwhile, they are providing exceptional products and services for their customers. When a company has so much going for it, it is unfortunate when sales struggles can lead to its demise.

However, one of the most essential economic principles is the division of labor. People tend to be much more productive when they specialize and focus on what they are best at. You can apply the same principle to sales success at your company.

If your company struggles to generate as many leads as you would like, consider working with a lead generation service. These services devote all their resources to providing the best leads possible for their customers.

Working with a lead generation company can allow you to focus on what your company does better than anybody else.

However, you might enjoy even greater success by working with outsourced sales teams. Why should a business have to focus on providing and selling outstanding products at the same time?

An outsourced sales team can learn all about your product or service and then focus on selling it to your future customers.

The fewer different things your company has to manage at once, the easier it will be for it to excel at what it focuses on. In today’s competitive business landscape, companies often succeed by doubling down on their strengths.

Spending too much time trying to shore up your weaknesses can keep your company from sharing the unique offering it can.

Enhance Sales Growth With Reaching Out

Done the right way, there is almost nothing that will help you enjoy greater sales growth as much as reaching out. There are a few different strategies you can use as you reach out to potential customers.

First, you can spend some time customizing an email to each of your prospects.

Many salespeople find it tedious to make a unique email for each prospect. As a result, they copy and paste the same message to everyone. However, this leads to much less success.

That means that these salespeople then end up reaching out to more and more prospects and only succeeding with a few of them. In the long run, you will save a lot of time by sending a unique message to each prospect instead.

The same basic principle applies to making phone calls. It is important to do a little planning in advance so that you can provide each prospect on the phone with a unique appeal.

In some cases, that may mean that you need to research your prospect before getting in touch with them.

After calling a prospect, be ready to call them again and again. In fact, you might want to call your prospects as many as five times or even more before giving up.

Following up with prospects who have not yet agreed to a sale is one of the most vital skills a salesperson can learn. Although it can be difficult when starting out, this is also one of the best ways to improve sales skills over time.

Add Referrals to Your Sales Plan

The better your product or service, the more willing people will be to refer it to those they know. However, many people are reluctant to do this without a specific reason.

Offering referral benefits can give your customers the perfect excuse to talk about your product or service with their friends.

A great thing about this strategy is that you can try it in many different forms at once. Consider offering various referral benefits to subsections of your customer base. Then, measure which referral benefits are the most profitable for your business.

Enjoy Business Growth Through Knowing Your Customers

Sometimes, companies struggle with sales because they do not understand how to appeal to customers. It might be worth taking a break and investing in more market research.

It is often helpful to ask customers what excites them about your product or service. Even offering discounts or other benefits for filling out a survey can provide invaluable information.

If this information points to a new sales strategy, you can try it out on a small scale. This will allow you to try out many different strategies without having to invest too much in any one of them.

That way, you can hone in on the marketing approach that will lead to the most significant results.

Copy the Success of a Great Sales Strategy Example

Many businesses feel that the business landscape is more competitive than ever before.

However, that also means that there is a lot you can learn from a successful sales strategy example. By standing on the shoulders of giants, you can find the strategies that will help take your business growth to the next level.

To learn more about how you can find the best ways to enhance your sales success, get in touch with our expert team today.

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.


Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.


Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!


Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.


Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.


Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.


Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.


Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.


Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!


Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!


Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.


Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led Slingshotfund.org to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.


Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.