Did you know that four out of five sales require at least five follow-up calls after the initial sales meeting? Despite the success of this strategy, almost half of sales reps do not make more than a single follow-up call.
Sometimes, learning from a powerful sales strategy example is the best way to enhance your business growth.
Many companies are achieving remarkable success by mixing what they already know with the techniques that have helped their competitors to grow.
If your sales growth is in a rut, you might need to try something that has never been done at your company before. So what are some great sales strategies that you can learn from?
Read on to learn all about the best sales strategies to inspire your next sales initiative!
Use Divide and Conquer Sales Strategies
Many businesses struggle to generate leads. Meanwhile, they are providing exceptional products and services for their customers. When a company has so much going for it, it is unfortunate when sales struggles can lead to its demise.
However, one of the most essential economic principles is the division of labor. People tend to be much more productive when they specialize and focus on what they are best at. You can apply the same principle to sales success at your company.
If your company struggles to generate as many leads as you would like, consider working with a lead generation service. These services devote all their resources to providing the best leads possible for their customers.
Working with a lead generation company can allow you to focus on what your company does better than anybody else.
However, you might enjoy even greater success by working with outsourced sales teams. Why should a business have to focus on providing and selling outstanding products at the same time?
An outsourced sales team can learn all about your product or service and then focus on selling it to your future customers.
The fewer different things your company has to manage at once, the easier it will be for it to excel at what it focuses on. In today’s competitive business landscape, companies often succeed by doubling down on their strengths.
Spending too much time trying to shore up your weaknesses can keep your company from sharing the unique offering it can.
Enhance Sales Growth With Reaching Out
Done the right way, there is almost nothing that will help you enjoy greater sales growth as much as reaching out. There are a few different strategies you can use as you reach out to potential customers.
First, you can spend some time customizing an email to each of your prospects.
Many salespeople find it tedious to make a unique email for each prospect. As a result, they copy and paste the same message to everyone. However, this leads to much less success.
That means that these salespeople then end up reaching out to more and more prospects and only succeeding with a few of them. In the long run, you will save a lot of time by sending a unique message to each prospect instead.
The same basic principle applies to making phone calls. It is important to do a little planning in advance so that you can provide each prospect on the phone with a unique appeal.
In some cases, that may mean that you need to research your prospect before getting in touch with them.
After calling a prospect, be ready to call them again and again. In fact, you might want to call your prospects as many as five times or even more before giving up.
Following up with prospects who have not yet agreed to a sale is one of the most vital skills a salesperson can learn. Although it can be difficult when starting out, this is also one of the best ways to improve sales skills over time.
Add Referrals to Your Sales Plan
The better your product or service, the more willing people will be to refer it to those they know. However, many people are reluctant to do this without a specific reason.
Offering referral benefits can give your customers the perfect excuse to talk about your product or service with their friends.
A great thing about this strategy is that you can try it in many different forms at once. Consider offering various referral benefits to subsections of your customer base. Then, measure which referral benefits are the most profitable for your business.
Enjoy Business Growth Through Knowing Your Customers
Sometimes, companies struggle with sales because they do not understand how to appeal to customers. It might be worth taking a break and investing in more market research.
It is often helpful to ask customers what excites them about your product or service. Even offering discounts or other benefits for filling out a survey can provide invaluable information.
If this information points to a new sales strategy, you can try it out on a small scale. This will allow you to try out many different strategies without having to invest too much in any one of them.
That way, you can hone in on the marketing approach that will lead to the most significant results.
Copy the Success of a Great Sales Strategy Example
Many businesses feel that the business landscape is more competitive than ever before.
However, that also means that there is a lot you can learn from a successful sales strategy example. By standing on the shoulders of giants, you can find the strategies that will help take your business growth to the next level.
To learn more about how you can find the best ways to enhance your sales success, get in touch with our expert team today.