What are the Benefits of Outsourcing Sales and Marketing?

Written by Kira Grieve

Kira is a Senior Campaign Manager at The Selling Factory. Over the last year and a half, she has used her education (Double Gator from UF) and experiences from traveling to coach and encourage over 100 college/UF students on sales outreach, sales tactics and personal goals. 

According to research, almost 40% of small businesses use outsourcing services in their company. This shows how many companies consider outsourcing a wise idea.

After all, economic downturns can make it difficult for any business to stay afloat and grow. Many companies are now considering outsourcing services to reduce expenses and maintain a competitive edge.

Outsourcing sales and marketing, in particular, is one such service that can help your business save money while expanding its reach. But what other benefits can you gain?

This article explores using sales and marketing outsourcing companies. So, keep reading if you’re a small business owner looking to get ahead.

What Is Sales and Marketing Outsourcing?

Sales and marketing outsourcing is when a company hires another to handle the sales and marketing jobs that in-house teams would have otherwise done. The third-party company will have a specialized team of employees who are highly trained in their field.

Tasks a sales and marketing outsourcing team can do include lead generation, sales calls, advertising, email marketing, and social media management. Outsourcing these types of services can free up time and money so you, as a business owner, can focus on other aspects of your business.

Benefits of Using Sales and Marketing Outsourcing Companies

Now that you understand marketing and sales outsourcing and how it fits into your business model, we can look at the benefits your company can gain from utilizing outsourcing sales and marketing services. There are several, but we’re listing the top six for you.

1. Extra Experience

When you hire a third-party team to handle your sales and marketing, you hire a team with years of experience working in their field. This means your company can benefit from the additional skills they bring. This extra experience can mean the difference between a sales lead and a sales conversion.

2. Dedicated Sales Force

By outsourcing sales and marketing, your business can benefit from a more focused team. Their only objective of theirs is to promote and sell your product.

When they don’t have to handle the daily admin tasks that an in-house team would do, they can focus solely on the task at hand, leading to more sales for your company. This can significantly benefit your company and lead to increased sales sooner.

3. Lowers Overhead Costs

Hiring sales and marketing teams can be expensive when starting a new company. Because of this, it’s wise to consider outsourcing these services at a lower cost to the company.

This is because you will get an experienced sales team from the start and won’t have to spend company money on training in-house staff. Furthermore, outsourcing services can cost less than hiring in-house staff at the same skill level.

4. Better Technology

When you’re starting a business, expenses can quickly add up. You need to buy office equipment, computers, etc. Another great benefit you gain from outsourcing your sales and marketing is access to the latest technology at little expense to you.

Getting your company set up with computer equipment can be expensive, but when you hire a third party, you won’t need to supply them with anything to do their job. Outsourcing companies will already be set up with the latest technology, which your company can benefit from.

5. Less Need for More Staff

Sales and marketing can be incredibly time-consuming, and many startups think they must hire a big team immediately to make more money. Unfortunately, this practice can backfire, but you can avoid this risk by utilizing outsourcing services.

Your dedicated outsourced marketing team will be able to handle all your digital marketing, so you don’t have to. This can save your company money, especially if you’re a new startup.

6. Less Time-To-Market

One of the most critical factors for a new startup is quickly getting your product to market. Using outsourced services means they can get started generating leads and making conversions immediately. This means you can get your product or services to the public quicker than hiring an inexperienced in-house team.

How to Choose the Best Outsourcing Company

Choosing between sales and marketing outsourcing companies can be challenging, but you can do a few things to make it easier to decide. Let’s review some steps you can take here.

1. Ask For Referrals

When looking for business outsourcing, ask people you know if they can recommend anyone. They’ll happily pass on the details if they’ve used the same services and were satisfied. Similarly, if they had a bad experience, you’ll know who to avoid.

2. Check Online Reviews

A great way to get a bigger-picture overview of a company is to read their online reviews. If customers are happy with the service they received, they may leave positive reviews on the company’s Google listing. If a company has too many negative reviews, you know you should move on to the next candidate.

3. Compare Services and Pricing

Another way to narrow your search is to compare services and pricing. However, it’s worth noting that when outsourcing services, you get what you pay for. If you choose the cheapest option, you may get sub-par services. When comparing services and pricing, you can find an outsourcing company with the best skills and experience you can afford.

Outsource Your Sales and Marketing and Get Ahead

There are so many worthwhile benefits to using sales and marketing outsourcing companies. When you hire the right outsourcing company, you can tap into years of industry experience. This can give your company the edge it needs to sell more products.

Hiring outsourced services means you don’t have to hire more in-house staff than you can comfortably afford. Finally, hiring the right business outsourcing can save your company time and money.

If you want to benefit from outsourced services, get your free consultation today. We manage high-performing, top college students to handle all the tasks your company needs.

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.


Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.


Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!


Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.


Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.


Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.


Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.


Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.


Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!


Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!


Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.


Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led Slingshotfund.org to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.


Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.