Written by Kira Grieve
Kira is a Senior Campaign Manager at The Selling Factory. Over the last year and a half, she has used her education (Double Gator from UF) and experiences from traveling to coach and encourage over 100 college/UF students on sales outreach, sales tactics and personal goals.
Did you know that a Business Development Representative makes over a hundred thousand dollars per year on average?
Business Development Representatives provide a valuable service. If you’ve ever heard the job title before, you might be wondering what they do and how one can benefit your company.
In this article, you’ll learn what a Business Development Representative is and what their duties are. You’ll also learn why you should use one and which companies to go to if you decide to outsource.
All you need to do is read on.
A Business Development Representative, or BDR, is a specific person in a sales team. It’s their responsibility to create new opportunities for business by using a variety of methods.
Business Development Representatives make sure that all channels of opportunity are as optimized as they can be. This ensures a constant flow of opportunities to your sales team, boosting the amount of sales your company completes.
A BDR’s role can be split into three separate categories.
First, they look for new leads. Then they check to make sure those leads are valid. Lastly, they pass the leads on to the rest of the sales team.
The Business Development Representative job description is to find new opportunities. They are not responsible for closing sales, only presenting opportunities to a salesperson.
Their specific tasks vary depending on their employer or the industry they’re in. However, they’re typically responsible for quite a few things.
BDRs analyze target demographics in order to generate leads. They also compile lists of leads that they could contact with information.
A BDR will also be responsible for cold-calling potential clients. In addition, they create e-mail campaigns to reach either a wide or a targeted audience.
Finally, BDRs will do research on competitors to ensure your company can stay at the top of the market.
Business Development Representatives need to have a wide variety of skills.
The first and most important skill is the ability to customize outreach. Being able to reach out to a specific set of customers will make those customers more likely to be interested in your business.
Next, you need to be an active listener.
Active listening will help you identify a lead. More than that, it will give you clues on what to say. When you really focus on someone’s words, you’ll know how to respond to make sure that lead becomes solid.
Adaptability is also important. Chasing down leads isn’t about sticking to a checklist. It’s about knowing when to deviate from the checklist to dig deeper.
Being a Business Development Representative takes more work than you’d expect. In addition, many people go above and beyond in their efforts to generate leads.
BDRs learn to hone their communication skills to the best of their potential. They learn how to establish a rapport with people that allows your company a larger network than you would have had otherwise. In addition, BDRs help you build a loyal customer base due to the trust they establish.
BDRs are also highly organized people. They have many given tasks in a day and need to know how to prioritize. They also keep track of all the information they take in, so that they can help you or the sales team understand it.
It’s important that you hire one specific Business Development Representative. Don’t make your entire sales team responsible for generating leads and closing contracts.
Hiring a specific person means the work will be more efficient. Your BDR can track down leads while your sales team focuses on other important tasks.
In addition to efficiency, the system will also be more organized. Now one person will keep track of the leads instead of multiple people trying to keep everything organized.
Finally, potential customers like seeing a familiar face. If it’s one person regularly meeting with them, your employee and customer will establish a rapport that will serve you well.
Rather than establishing your own BDR and sales team, you should consider outsourcing your sales. This will allow you to fit the sales team to your exact needs and budget. Outsourcing is actually more cost-effective than having an in-house sales team.
In addition, outside consultants have all the skills you need a team to have. The expertise these people bring will help increase sales to your company, as they know exactly how to approach sales growth.
Outsourcing your sales is also a solution that helps you to be flexible. You can hire more or fewer people as your needs for a given project change. This allows you to better budget other departments of your company.
If you’re thinking of outsourcing your sales, there’s nowhere better to do it than The Selling Factory.
We offer a variety of services, all designed to help you grow your sales. With our On-Demand Sales Support, Fractional SDR teams, and Network Placement services, you’ll have everything you need.
At The Selling Factory we hire, coach, and manage college students so that you don’t have to. This gets rid of any hassle you might have to deal with.
Our sales teams work in micro shifts of two to four hours to avoid burnout or turnover. You’ll have reliable, efficient employees who are ready for their tasks!
Now that you’ve learned how a business development representative can help you, are you ready to hire one of your own? If so, you might be interested in the services we provide.
If you’re ready to see how The Selling Factory can help you, schedule a free consultation with us! Each consultation is half an hour long, so we can understand what you need.
Don’t wait- reach out to The Selling Factory today! Get the high-quality help with your business you deserve.