What Is a Business Network? The Key to Career Success

Written by Kira Grieve

Kira is a Senior Campaign Manager at The Selling Factory. Over the last year and a half, she has used her education (Double Gator from UF) and experiences from traveling to coach and encourage over 100 college/UF students on sales outreach, sales tactics and personal goals. 

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The longer someone has been cultivating their career, the better the chance that they will appreciate the power of business networking. In fact, about 80% of professionals state that networking is essential for their career success. On top of that, the vast majority of people end up finding their jobs through networking.

On the other hand, some people are still wondering, “What is a business network?” This is much more likely to happen to you if you are at the beginning of your career. However, that makes this the perfect time for you to start reaping the rewards of investing in your business networking.

No matter where you are in your career, there is a lot that business networking can do to help you take your success to the next level. But what is a business network, and why is it such an important key to career success?

Read on to learn all about the most vital things to know about what networking is and the advantages that it might be able to provide for you!

What Is a Business Network?

Although we often focus on business competition, the truth is much of business success comes from cooperation. Business networking is taking the time to create business relationships that are beneficial for both you and the other person.

This can take shape in many forms. An example might be a marketing professional attending a professional conference and meeting a fellow attendee during session. They engage in a conversation, exchange insights about industry trends, and discover potential areas of collaboration. They decide to continue their discussion after the conference, meeting for a lunch where they delve deeper into their respective expertise and business goals. This one-on-one interaction allows them to establish a stronger professional relationship, share valuable knowledge, and explore potential partnerships that could benefit both of their companies..

This simple example helps illustrate why business networking can be so powerful. As you develop your career, you will gain the know-how and wisdom to help others. You can start helping others and receiving help in return by investing in business networking.

But what exactly can business networking do for a college student, today?

Receive Career Advice Through Business Networking

No matter what you do, there is probably someone else who has been where you are now. That means that they have often faced similar struggles and figured out how to overcome them. Business networking is a powerful way to meet others who have already conquered the challenges you are facing and learn from them.

In fact, this is one of the easiest benefits to receive through business networking. People are often more than happy to share their wisdom and experiences if someone else can benefit from them.

More experienced professionals can also help you broaden your perspective. There might be amazing opportunities for people like you in segments of your field that you might not be paying attention to.

Find Your Dream Job by Networking

Another powerful benefit of business networking is that it can help you find your next job. When many people think about finding a job, they think about submitting dozens of applications to random businesses. However, many businesses only post their open job positions publicly as a last resort.

Whenever possible, some businesses focus on hiring new people based on the recommendations of people they already know. Some of the best job positions are only available through business networking. As you get to know more and more people, you can let them know what you can do and what kind of work you are interested in.

If they later find out that a company is looking for someone with your qualifications, they might mention your name. That way, they can help a contact fill a position and another contact get a job. This is exactly the kind of mutually beneficial help you can get through business networking.

Follow Networking Tips to Help Others

As you engage in business networking, you will find similar opportunities to help others. That will make them much more disposed to help you in the future.

On top of that, you can become known as someone who helps people with their career aspirations. That will make many more people want to know you when they start business networking as well. As more people come to you, you will find more opportunities to help others as well as to develop your own career.

In the long run, this can do even more to help you succeed than cultivating relationships at your job.

Use Networking Tools to Build Your Skills

You will develop your social skills as you work on your business networking. You will also find out about where other professionals think the industry is going. That might help you realize that there are other job skills you might want to focus on cultivating.

How to Network

You can often find events in your city or online meetups where professionals will meet and network. First, you can kick-start your business networking by visiting these meetings. However, you might also want to work with businesses that can help you get the most out of networking.

Appreciate the Power of Business Networking

If you have ever wondered, “What is a business network?”, we hope that we have answered this question. When you are starting out in your career, getting going on networking is one of the best ways to stand out as early as possible. Business networking is also the perfect way to help you cultivate your skills and find the right positions for your career.

To learn more about how you can start making the most of your networking opportunities, reach out and get in touch with us here at any time!

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.


Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.


Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!


Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.


Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.


Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.


Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.


Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.


Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!


Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!


Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.


Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led Slingshotfund.org to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.


Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.