What Is Sales Outsourcing for a Startup Business?

Written by Kira Grieve

Kira is a Senior Campaign Manager at The Selling Factory. Over the last year and a half, she has used her education (Double Gator from UF) and experiences from traveling to coach and encourage over 100 college/UF students on sales outreach, sales tactics and personal goals. 

Starting a business is no easy feat, especially regarding sales. As a startup, you might not have the budget to hire a full sales team (and hiring, in general, is one of the biggest challenges of most startups). However, that doesn’t mean you can’t still close deals and grow your revenue. You might just need to invest in sales outsourcing.

Sales outsourcing involves hiring another company or individual to handle your sales operations. This means they prospect for and close deals on your behalf, freeing up your resources to focus on other aspects of your business.

Not only does sales outsourcing provide cost savings and increased efficiency, but it also allows you to tap into the expertise and experience of professionals specializing in sales. They have the knowledge and skills to effectively reach new clients and close deals, which can be especially valuable for small businesses looking to establish themselves in a crowded market.

While beneficial, there’s more to explore about the ins and outs of outsourced sales. Follow along as we explore how sales outsourcing for startup businesses works, including its benefits, considerations, and how to find the right sales outsourcing partner for your needs.

How Sales Outsourcing Works

Sales outsourcing is a great way for startup businesses to save time, money, and effort. Instead of investing in building an internal sales team, businesses can outsource their sales needs to agencies like ours. But how exactly does it work? It varies from company to company, but here’s how it works at The Selling Factory.

On-Demand Sales

Our agency offers on-demand sales support by laying the groundwork for businesses to build their sales teams. This is often the best option when you don’t require the services of a full-time salesperson but still need help with the following:

  • Capture decision-maker information
  • Generate interest for sample sends
  • Make pre-event and post-event sales calls
  • Book and confirm appointments
  • Check-in with customers
  • Build lists of prospective leads
  • Research LinkedIn and other social media platforms
  • Conduct B2B market surveys

You might be thinking that you could get this from third-party sales reps from overseas companies. And, you could. However, our representatives are much better communicators.

They’re also more affordable than outsourced domestic call centers. This means businesses get superior results without hiring a large team of sales professionals.

The result? Your business can be more productive and efficient with its resources.

Fractional SDR Teams

To further support businesses, we also offer fractional SDR teams. This service allows businesses to scale their sales team by providing an elite entry-level on a part-time basis. As a result, you can save on the soaring cost of recruiting and hiring full-time SDRs.

The Bottom Line

Sales outsourcing for startups doesnt have to be complicated. Many agencies like ours offer customizable solutions for your business needs and goals. By outsourcing your sales needs, you can focus on what you do best developing your product or service.

With the right guidance and support, you can skip the headaches of building an internal sales team and thrive in your market.

Benefits of Third-Party Sales Representatives

Simply put (as you can hopefully see by now), outsourcing sales is a smart move for startup businesses. Whether you need help on an ad-hoc basis or want to enter into a fractional SDR sales team agreement, third-party sales representatives can significantly benefit your company.

Here are some of the most compelling reasons to consider outsourcing your sales.

Boost Sales Without Increasing Costs

Small businesses often struggle to boost their sales because they have a limited budget. However, outsourcing sales can give you access to a team of experienced sales professionals without hiring new employees. This means you can increase your sales without increasing your expenses. You won’t have to worry about salaries, benefits, and other costs of hiring new staff.

Leverage the Expertise of Experienced Sales Professionals

When you outsource your sales, you can access a team of experienced sales professionals who know how to close deals. These professionals have experience in the industry and know how to sell products or services effectively. They can bring fresh ideas and help you generate new business (which is especially true of our energetic college students).

Reduce Time and Effort on Sales

Selling takes time and effort. But as a startup business, you might not have the time or resources to devote your energies to sales. This is where outsourcing comes in. By outsourcing the entire sales process, you can focus on other areas of your business, such as product development and customer service. Leave the sales to the professionals and reduce your own workload.

Gain New Insights into Your Target Market

Outsourcing sales can also help you to gain new insights into your target market. Your third-party sales representatives will be interacting with your customers, and they can provide you with valuable feedback and insights into what customers are looking for. This information can help refine your marketing strategy and improve your product or service.

Outsourced Sales vs. In-House Sales

We know that, as a startup, this isn’t s a decision you’ll make lightly. So let us simplify things for you and review the benefits of sales outsourcing.

Perhaps the biggest benefit of outsourcing sales to our team of entry-level sales associates is that it can save you a lot of time and money. Building an in-house sales team can be costly in terms of time and resources. Recruiting, training, and managing an in-house sales team can remove your focus from your core business operations.

Moreover, you can access a pool of already-trained sales professionals by outsourcing sales. That’s right; we train them for you. We teach them different sales strategies and tactics, which can give your startup a competitive edge in the market.

Additionally, outsourcing can save you costs on sales training programs and expenses on technology and software. Overall, outsourcing sales to our team of entry-level sales associates is a smart choice for any startup looking for cost-effective yet expert sales solutions.

Remote Sales for Startup Businesses

Sales outsourcing can be a game-changer for your startup business. It can provide you access to elite domestic talent without breaking the bank.

At The Selling Factory, we hire college students from top American universities to form our fractional SDR teams. This not only ensures the quality of our work but also invests in the community. Our team of high-performing sales reps provides energy and accountability that surpasses what you’ll find in a traditional call center.

If you want to boost your bottom line with our superior sales outsourcing services, contact us today! We’ll help take your business to the next level.

Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.


Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.


Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!


Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.


Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.


Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.


Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.


Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.


Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!


Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!


Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.


Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led Slingshotfund.org to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.


Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.