Why Is It Important to Build Strong Connections?

Written by Brad GambleAdam Grossman

As co-founders of The Selling Factory, they work daily to coach students to land their dream job. 

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Have you ever heard the old adage, “It’s not what you know, but who you know?” Why is it important to build strong connections in the business world?

You may be surprised to know that the most successful professionals in your field are not the ones who know everything. They’re the ones who have built solid relationships and connections throughout their careers.

When you’re starting a career, business connections are the power-ups that fuel your journey. They are your ticket to the coveted “inner circle” of your desired industry. Let’s dive in!

Why Is It Important to Build Strong Connections?

When you reach out and meet someone in the professional world, you’re tapping into a vast network of resources that can help open doors for growth. It’s more than making a few friends or acquaintances. Each relationship has unique opportunities.

Connections are valuable because they lead to the following:

  • Excellent career advice and mentorships from people in the know
  • Insider intel on potential jobs and opportunities
  • Access to resources and networks that you wouldn’t have otherwise
  • The ability to shape your career goals with expert guidance

Moreover, strong connections can also lead to referrals or introductions when searching for a job. With the right network, you can get your foot in the door at a great company and have an advantage over other applicants.

Building Connections in College

Starting to build your web of connections while you’re in college can be the start of a great career. Get involved in campus organizations, attend business events, and network with professors.

Getting involved on campus is a great way to meet people, even if it’s not related to your desired field. You never know who you might meet and where those connections could take you.

How Connections Help

Building and nurturing professional connections is important for success in today’s business world. Making connections can bring many benefits to your career and open new opportunities. Here are some reasons why business networking is so important:

Career Advancement

Professional connections can play a pivotal role in helping you advance your career. Connect with industry professionals for tips, job opportunities, and mentors for your career. These business contacts can also help you get recommendations and referrals. Referrals increase your chances of getting your dream job or a promotion.

Knowledge Sharing

Making professional connections helps you access a lot of knowledge and expertise.

Connect with people who have different experiences and perspectives. They can give you valuable insights, teach you about their successes and failures, and keep you updated on industry trends. By sharing knowledge, you can learn new skills, stay up to date, and make better decisions in your career.

Working With Others

Having strong connections with professionals can lead to exciting projects and partnerships. When you know and trust people in your field, you can team up with them to work on cool projects together. Collaborating with others not only helps you learn new skills but also exposes you to fresh ideas and different ways of thinking.

Creating Your Image

Building professional connections can help shape how others see you in your industry. By interacting with other professionals, sharing what you know, and getting involved in industry events, you show that you are knowledgeable and trustworthy. This can make more people notice and respect you, which can be helpful when looking for a job or working with others.

Supporting Each Other

Building strong professional connections also means having people who can support you emotionally at work.

Having colleagues and mentors who understand the challenges and pressures of your field is invaluable. They can give you advice, cheer you up, and listen when things get tough. They help you navigate obstacles and keep a positive mindset.

How to Provide Value

When you’re making connections with professionals, it’s important to give something valuable in return. Here are some simple ways you can do that:

Share What You Know

If you have knowledge or expertise in a certain area, share it! You can do this by answering questions, writing helpful posts, or talking about your experiences at networking events. By sharing what you know, you become someone that others can learn from and rely on.

Help Out

Offering support and assistance is a great way to provide value. If someone has a question or needs guidance, be there for them. You can also introduce them to other people who might be able to help. Being helpful shows that you care and can strengthen your relationships.

Recommend Others

When you know someone who would be a good fit for a job or opportunity, recommend them! This could be a friend or someone you’ve worked with. By recommending others, you show that you’re willing to help people succeed, and they’ll remember you for it.

Share Useful Information

Stay updated on what’s happening in your field and share relevant information with others. You can send articles, reports, or tools that you think might be helpful. By keeping others informed, you become a valuable source of information and someone they can trust.

Listen and Give Feedback

Sometimes, all someone needs is someone who will listen and give feedback. Be that person! When you talk to others, really listen to what they have to say. Then, offer your thoughts and suggestions in a kind and constructive way. Your feedback can make a big difference to someone’s work or decisions.

Remember, building connections is not just about what you can get, but also what you can give. By providing value to others, you build trust and create opportunities for collaboration and growth.

Start Making Connections Early

So why is it important to build strong connections? To reach your goals faster! As you navigate the early stages of your career, remember that every relationship you make is a stepping stone toward success.

Take the first step in expanding your professional network while honing your sales skills with The Selling Factory. You’ll get hands-on experience and a chance to connect with industry professionals and like-minded peers.

Launch your career with us today, and start building connections that will power your career for years to come.


Victoria Zamitalo

Campaign Manager

Victoria received a BA in History and Economics from the University of Florida in May 2023. She is a driven sales professional with over 5 years combined experience in customer service, consumer relations and outbound sales, and is deeply passionate about fostering close relationships between consumers and sellers. She aims to train the next generation of sales professionals in not only the tricks of the trade, but also interpersonal skills that make sales the exciting and ever-changing industry that it is.


Mia Semel

Campaign Manager

Before graduating with a B.A. in Sustainability Studies, Mia took on multiple roles while interning at The Selling Factory, including sales development, recruiting, and leading campaigns. She is an active listener and effective communicator, specializing in fostering genuine connections and finding common ground among differing perspectives. She aims to find practical, creative solutions regarding sustainable development, biodiversity and the climate crisis.


Kira Grieve

Senior Campaign Manager

Kira graduated from the University of Florida and received her Master of Science in Entrepreneurship. She is passionate about helping businesses grow and connecting with new people. Some of her hobbies include traveling and hiking. She hopes to visit all of the National Parks one day!


Jared Glosser

Vice President

After graduating from UF in 2014 with a B.A. in history, Jared started his professional career Fundraising for a non-partisan political lobby in South Florida. In 2016, Jared moved back to Gainesville to work for a non-profit, recruit students for international travel opportunities, and pursue his MBA at UF. Jared has been with The Selling Factory since 2019 focusing on operations, client onboarding, and client success.


Ian Massenburg

Chief Operating Officer

A graduate of University of Florida (B.A. 2001), Ian Massenburg brings over 18 years of sales executive and sales management experience to The Selling Factory. Before coming on-board, Ian worked alongside Brad at Infinite Energy, and then spent his next 3 years as VP of Partnerships selling SaaS products B2B. Ian brings his vast knowledge and experience to the team and to our partner companies served.


Damien Paulk

Campaign Manager

Damien is a University of Florida graduate that recently joined the team full time after working as a Sales Development Intern for one year. As a Campaign Manager, Damien looks forward to contributing to the growth and success of The Selling Factory. When Damien is not at work he enjoys exploring Gainesville with his girlfriend and dog or watching the Gators dominate college football.


Brendan Viehman

Campaign Manager

Brendan graduated from Liberty University with a Bachelor of Science in Business Administration and Project Management. For the past 5 years, he has enjoyed working with blockchain technology and cryptocurrency development. In his free time, he surfs and makes personal finance videos for his YouTube channel.


Savannah Howard

Campaign Manager

A graduate from the University of Florida’s College of Journalism and Communications, Savannah obtained her Bachelor of Science in public relations with a concentration in French. After almost two years as a sales development intern for The Selling Factory, she joined the leadership team in 2021 taking on the role of Campaign Manager. In her free time, Savannah enjoys going to concerts and festivals and cooking for her friends and family.


Zack Kampf

Campaign Manager

Zack is a creative technologist with experience in advertising, event planning, and game design. He started as an SDR in 2018 and has been with TSF ever since. Upon graduating UF in 2019 he became a campaign manager and is currently seeking a master's degree from NYU. In his spare time, you can find him at the intersection of Art & Technology!


Josiah Blakemore

Growth Manager

Josiah has over 10 years of sales experience, worked with Brad and Ian at Infinite Energy, and also spent time selling SaaS as Director of Partnerships at SharpSpring. He’s always been very competitive and has a love for sports and games. He enjoys solving problems and coaching team members to do the same!


Sue-Ming Frauenhofer

Marketing Manager

Sue-Ming received both her B.S. in Psychology and M.S. in Management from The University of Florida. As a student, she took on multiple roles while interning at The Selling Factory, including sales development, marketing, and recruiting, eventually leading to her current role as Marketing Manager. She enjoys refining her taste in music and visual art, engaging in mindfulness and meditative practices, and frolicking outside with her sidekick pup.


Adam Grossman

Chief Development Officer

Adam is an ordained rabbi, who has founded multiple ventures focused on workforce development. Hired as CEO by a failing non-profit, in over 5 years, his ingenuity saved the organization, which led Slingshotfund.org to recognize it as one of North America’s most innovative Jewish non-profits. His expertise to identify, cultivate, and on-board talent ensures our student teams meet our partners’ needs.


Brad Gamble

Chief Executive Officer

After graduating from UF in 1999 with a B.S.B.A, Brad Gamble has dedicated himself to sales management, branding, coaching, and building companies. He served as the VP of Sales & Marketing for Infinite Energy until 2014, when he founded The Selling Factory. He has dedicated himself to teaching critical skills to tomorrow’s leaders, and helping companies achieve sales success and revenue growth.