Würk, a cannabis HR & payroll software company, exists to help underserved businesses fortify, comply, and thrive in the face of uncertain regulatory environments. Designed specifically for the cannabis industry, our platform allows employers to protect and streamline their operations, while providing an environment where people are a priority every step of the way. Our intuitive, all-in-one solution automates the most complicated and risk-prone processes associated with hiring, scheduling, and paying employees.
With an oversaturation of businesses hiring in Denver and a lack of quality of Sales Development Representatives (SDR) available, Würk’s challenge of finding and retaining talent forced them to look externally to fill these positions. Without this portion of the workforce in place and operating consistently, Würk lacked sufficient prospecting and outreach as they seek to scale quickly at the top of their sales funnel. Additionally, Würk needed to provide coverage of inbound call lines to properly support their current and prospective customers.
The campaign was time sensitive; every day cannabis companies are being dropped by their payroll providers. Initially, The Selling Factory was tasked with an On Demand Sales Support to qualify thousands of cannabis companies nationally and quickly and accurately prioritize them for outreach. Following, The Selling Factory became the fractional SDR team to connect with warm leads, qualify them, and schedule them with an Account Executive (AE) to bring new users to Würk’s platform.
To begin, The Selling Factory built a team to research and qualify over 14,000 leads in as little time possible with multiple data points including employee count, phone numbers, and direct contact email addresses. In addition, The Selling Factory functioned as the inbound Sales Development Representative team integrating with Würk’s sales processes, CRM and engagement platform to communicate with and record updates on warm inbound leads. After gathering an understanding of the potential clients’ needs, The Selling Factory SDRs scheduled a discovery call for the lead and the AE to go over Würk’s platform and pricing strategy.
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“The Selling Factory propelled Würk’s sales funnel at a time of rapid expansion. Their communication was excellent, ramp-up time was minimal, and their team worked with us to build out a number of our processes. The team took on a massive data project that we were attempting to do internally, but would have taken 5 times as long to complete. They plugged into our BDR role complementing our internal sales team, and set the stage for our continued market expansion. The Selling Factory moved mountains for us, and their team helped to jump-start our sales pipeline at a critical stage in our company’s growth. ” – Jeff Imm, Chief Operating Officer, Würk