Case Study
Würk
Würk, a cannabis HR & payroll software company that exists to help underserved businesses. They fortify, comply, and thrive in the face of uncertain regulatory environments. Designed specifically for the cannabis industry, their platform allows employers to protect and streamline their operations, while providing an environment where people are a priority every step of the way. Their intuitive, all-in-one solution automates the most complicated and risk-prone processes associated with hiring, scheduling, and paying employees.
Challenge
Würk sought to scale quickly. To do this they needed to rapidly prospect and outreach. However, their sales team could not handle all the sales tasks to effectively grow. While they tried to hire internally, this proved difficult. With many Denver businesses looking to hire sales professionals, there was a lack of quality Sales Development Representatives available. This prevented Würk from finding talent to accomplish their much needed and time-sensitive sales tasks including researching and covering inbound call lines to support their current and potential customers.
Goal
The Selling Factory was tasked with an On Demand Sales Support to research quickly and accurately 14,000 of cannabis companies nationally. Qualifying multiple data points, this work needed done in 2 months. However, with the current team or adding hires, this would take 6 months. Additionally, Würk sought support to take inbound calls and direct the lead to the appropriate sales representative.
Solution
The Selling Factory built a team of 25 students to speedily and accurately build the necessary list. Furthermore, The Selling Factory built a team of 4 to handle inbound calls. After gathering information from the prospect, The Selling Factory team either immediately connected the lead to an Account Executive or scheduled a discovery call.
Outline Project Specifications
Build Standard Operating Procedure
Identify Talented Students
Manage Team for Outcomes
Deploy Team on Research Project
Results
- Enhanced opportunities by qualifying 14,543 leads in 55 business days
- Generated 30 weeks of work in 10 weeks
- Facilitated inbound call traffic over a 2 month period
Testimonial
“The Selling Factory propelled Würk’s sales funnel at a time of rapid expansion. Their communication was excellent, ramp-up time was minimal, and their team built out a number of our processes. The team took on a massive data project that we attempted to do internally, but would have taken 5 times as long to complete. They plugged into our BDR role complementing our internal sales team, and set the stage for our continued market expansion. The Selling Factory moved mountains for us, and their team helped jump-start our sales pipeline at a critical stage in our company’s growth. ” – Jeff Imm, Chief Operating Officer, Würk
